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The study aims to identify critical factors that influence football fans’ support of their favorite team by examining the impact of social responsibility, brand credibility and team brand equity on patronage intentions of professional football teams.

An online survey collected data from 331 football fans of the Persian Gulf Premier League (PGPL) in Iran. The data were analyzed using partial least squares structural equation modeling (PLS-SEM).

The findings revealed that corporate social responsibility (CSR) is able to influence brand equity, brand credibility and patronage intentions. Also, brand equity and brand credibility were found to be positively related to patronage intentions. In addition to that, the findings show that brand equity and team credibility partially mediate the relationship between CSR and patronage intentions.

The findings provide valuable insights to sports teams/club managers aiming to attract new fans and retain current ones by investing in CSR and enhancing brand credibility and equity. Strategies to integrate CSR into relationship marketing and brand management are outlined.

This study empirically highlights the critical role of adhering to CSR and the effects of brand credibility and equity in enhancing patronage intentions among football team fans.

This paper aims to apply the theory of interpersonal behaviour (TIB) and its determinants to determine conventional enterprises' intentions toward halal supply chains (HSCs) adoption in Malaysia.

A survey was conducted with a judgmental sampling and over 150 responses were gathered. Besides, the literature on the factors that influence an enterprise’s adoption of a halal supply chain, and TIB is evaluated to determine the influential determinants that lead to conventional entrepreneurs’ desire to participate in the halal supply chain in Malaysia.

The study findings suggest that the intention to use a halal supply chain is determined not only by social factors, affect, facilitating conditions and attitude, but also by the added construct of perceived expected benefits.

Considering this research to be limited in terms of coverage geographically and the theory rendered the context should be given proper attention when interpreting future outcomes. Furthermore, future researchers can extend the direct relationship by employing habit construct when conducting a longitudinal study.

This paper serves as a guide to ensure the best planning of halal supply chains in both theory and practice.

This study expands on the use of TIB in the context of conventional enterprises’ intention toward halal supply chains in Malaysia.

The peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-05-2023-0334