Search results

The purpose of this study is to investigate whether business growth intention (BGI) and entrepreneurial motivations enhance the explanatory power of the theory of planned behavior (TPB) to predict environmental intention (EI) among nascent entrepreneurs.

In the context of nascent entrepreneurship, the authors collected data from 193 nascent entrepreneurs in France. To test the hypotheses, stepwise multiple regression was performed.

The results show that BGI has a positive influence on EI. This indicates that it is possible for French nascent entrepreneurs to plan the simultaneous pursuit of business growth and environmental goals. However, entrepreneurial motivations have a mixed effect on EI. If necessity motivations negatively influence EI, opportunity motivations have no significant effect on the latter.

To the best of the authors’ knowledge, this research is among the first to extend the TBP model with additional factors, namely, BGI and necessity/opportunity motivations, to study EI. Moreover, the extended TBP model is validated in the under-research context of nascent entrepreneurship.

This study integrates the theory of planned behaviour (TPB) and value-belief-norm (VBN) theory to investigate tourists' intention and behaviour to visit green hotels in Malaysia.

A total of 160 valid questionnaire responses were collected via an online survey. The partial least square–structural equation modelling (PLS-SEM) technique was utilised to assess the study framework and the hypothesised relationship.

The study's results confirmed that tourists' intention to stay at a green hotel is directly influenced by their subjective norms and perceived behavioural control. Besides, the study confirms the insignificant relationship between green trust, personal norms and tourists' stay intention. On the other hand, perceived morals, responsibility, willingness to pay more and perceived consumer effectiveness were significant in explaining the customer's subjective norms, personal norms and perceived behaviour control.

The hotel industry may benefit from this empirical outcome to devise effective marketing strategies for retaining their customers, particularly in rejuvenating the impact of the COVID-19 pandemic on the industry.

This study provides valuable practical implications for green hotel operators to develop effective strategies to attract tourists to green hotel visits.

This study is the first to integrate the extended TPB and VBN theory to understand tourist intention to visit a green hotel. Notably, the extended TPB and VBN theory was practical and helpful in predicting tourist intention to visit a green hotel.

Promoting the adoption of digital payments by the elderly plays an important role in the development of the digital economy. The purpose of this study is to build an extended theory of planned behavior (TPB) model to predict the elderly's intention to pay for digital services under COVID-19 epidemic constraints.

Based on the extended TPB model, 320 qualified participants were recruited on the network. The structural equation model was tested using the SmartPLS3.3 tool, and the moderation effects were tested through SPSS26 and the Process macro.

The results showed that the three dimensions of TPB theory, the basic elements (perceived value and perceived risk), and the external environment (COVID-19 pandemic) were important factors that influence the elderly users' intention to adopt digital payments. Further research found that motivation factors (personal innovativeness, intergenerational support, and social support) can positively moderate these effects.

The results of the study provide a further explanation for understanding the willingness of elderly people to adopt digital payments during the COVID-19 pandemic and bring inspiration to system developers and social managers to reduce the risk of COVID-19 pandemic and increase the share of digital payments for this category.

This paper used the extended TPB theory to construct a fundamental environmental motivation (FEM) framework for understanding the main influencing factors of elderly users' intention to adopt digital payments during the COVID-19 pandemic.

This science mapping analysis aims to discern current, emerging and future trends of pro-environmental behavior and the theory of planned behavior (TPB).

Bibliometric analysis through bibliographic coupling and co-word analysis were used to reveal the progress of this phenomenon. Of the 1,120 documents search in Web of Science (WoS) database, 1,031 were used in this analysis after restricting to journal publications and studies after the year 2000.

The results show that four themes emerged, namely the fundamentals of TPB for pro-environmental behavior, antecedents of pro-environmental behavior, integration of TPB with the norm activation model and value belief theory and studies of pro-environmental behavior in developing countries. Environmental concern, environmental awareness, environmental knowledge and environmental education were the most commonly integrated variables.

This research is unique in the sense that the integration between TPB and other prominent theories of pro-environmental behavior is vital to predict individual pro-environmental behavior and understand the fundamental scientific importance of the domain. The norm activation model has been integrated with TPB in many pro-environmental behaviors. Mainstream media stakeholders should design and implement a plan for strategic communication and awareness campaigns in the community to encourage consumers to engage in many behaviors that lead to environmental sustainability.

This study presents a science mapping approach to uncover crucial knowledge structure related to pro-environmental behavior and the theory of planned behavior.

Several waste bin sanitation initiatives have been introduced in Ghana to address the surge in indiscriminate solid waste disposal in households. What is not known are the behavior factors that determine the acceptability and use of waste bins. This study aimed to identify the determinants of waste bin acceptability and use in Ghana using the theory of planned behavior (TPB).

Data on waste bin acceptability and usage were collected from 881 households in the Volta and Oti regions of Ghana. The data were analyzed using the partial least squares-structural equation modeling technique in SmartPLS 3 software.

The coefficient of determination (R-squared value) of the original TPB and the extended model explained 39.9 and 44.7% of the variance in waste bin acceptability and use intentions, respectively. The results revealed that attitudes (ß = 0.114, t = 3.322, p < 0.001), subjective norms (ß = 0.306, t = 6.979, p < 0.001) and perceived moral obligation (ß = 0.352, t = 8.062, p < 0.001) significantly predicted household waste bin acceptability and use behavior intentions, but perceived behavioral control (ß = −0.003, t = 0.064, p < 0.949) did not influence behavior intentions significantly.

The study provides valuable insights into the behavioral factors to be prioritized by waste management service providers to improve household waste bin acceptability and usage.

This is one of Ghana's first studies investigating the behavioral determinants of waste bin acceptability and usage.

The purpose of this study is to propose and test an extended theory of planned behavior model to explain the significance of social media influencers’ credibility, social media usage (SMU) and social media marketing while simultaneously examining females’ intentions to purchase cosmetics online.

An online questionnaire was used to collect data from 386 female consumers of cosmetics, and the data were analyzed using partial least squares structural equation modeling (PLS-SEM) with the help of SmartPLS version 4.

First, the results indicated that SMU, social media influencers’ credibility and social media marketing significantly and positively impact the theory of planned behavior components, namely, attitude, subjective norms (SNs) and perceived behavioral control (PBC). Second, results confirmed that attitude, SNs and PBC significantly and positively influenced female consumers’ online purchase intentions (OPIs).

To the best of the authors’ knowledge, this study is one of the first to examine an integrated model that consisted of SMU, social media marketing and social media influencers along with the theory of planned behavior constructs in their proposed research model in the context of cosmetics in India. The study also enriched the body of knowledge about using the PLS-SEM approach to predict OPI for cosmetics.

This study aims to identify the variables affecting consumers’ decision to buy handloom products. To build a more complete model to help us reach this goal, consumer satisfaction (CS) and e-commerce (ECOM) variables were added to Ajzen’s theory of planned behavior (TPB).

Data were obtained from 412 participants who were consumers of Pochampally handloom silk sarees (PHSS). Information was obtained through a structured questionnaire from February to July 2023, and an online survey was conducted using Google Forms. A study was conducted to empirically examine this phenomenon using the Warp PLS version 8.0.

This study reveals that CS affects the purchasing behavior of PHSS. Similarly, ECOM had no direct impact on respondents’ PHSS purchasing behavior, attitudes and perceived controls, significantly impacting their purchase intentions (PIs). Subjective norms have a negative effect on PHSS product PIs.

This study investigates the differences between consumer attitudes and actions. To increase handloom product consumption in developing nations, it is necessary to understand the cause of this difference. Few studies have been conducted in India using the TPB. This study contributes to this research field.

The purpose of this study is to review the role of knowledge-sharing and its association with the Theory of Planned Behavior (TPB). TPB is the most used theory in understanding knowledge-sharing behavior in many contexts.

Based on the bibliometric approach, this study extracted and analyzed 229 journal articles on the Web of Science. In addition, two analyses (bibliographic coupling and co-word) were performed to provide science mapping in presenting the knowledge structure on the present and future research direction on knowledge-sharing and TPB.

The findings of this study suggest that two stand-out clusters are determinants and antecedents of knowledge-sharing behavior based on TPB and the role of the virtual platform and social media in facilitating knowledge-sharing among users.

This study will benefit researchers and scholars in studying individual behavioral traits underpinning TPB in achieving organizational excellence.

This study extends the findings of the previous review because of their limitations on methods. This study confirms the determinants of knowledge-sharing intention and behavior. However, this study suggests integrating TPB with other theories to provide more insights into knowledge-sharing behavior and use online and technology-based platforms to facilitate knowledge-sharing behavior.

The purpose of this study is to investigate the role of ethical obligation and environmental concern in young consumers’ green purchase behaviour using Ajzen’s (1991) theory of planned behaviour as underpinning theoretical model.

Data collected from 253 college students of a major higher education institution in Northern India were analysed by using structural equation modelling and moderated mediation analysis in AMOS 22.0 and SPSS 20.0.

Investigating why environmental concern does not significantly translate into green purchase intention, the study demonstrates that the effect of environmental concern was mediated through attitude and ethical obligation. In addition, the study also found that the effect of environmental concern on attitude was positively moderated by ethical obligation. Moreover, subjective norms were found to exhibit no direct effect on green purchase intention; rather, this effect was indirect and mediated through attitude and perceived behavioural control. The results of moderated mediation analysis further demonstrated that the indirect effect of subjective norms on green purchase intention through attitude was found conditional on the values of perceived behavioural control.

The study offers a valuable contribution by signifying the moderating role of ethical obligation in green purchase behaviour. It also contributes to the existing knowledge by assessing the conditional indirect effect of subjective norms on green purchase intention which is rarely examined in the literature.