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Article
Publication date: 16 March 2021

Francesca De Canio, Elisa Martinelli and Emiro Endrighi

Environmental concern is getting increasing importance in consumer shopping decisions. Nevertheless, to date, sustainable packaged foods are not always the first option…

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1822

Abstract

Purpose

Environmental concern is getting increasing importance in consumer shopping decisions. Nevertheless, to date, sustainable packaged foods are not always the first option when consumers go shopping. This paper analyses how environmental concern moderates the role played by external factors – preference towards sustainable retailers and trust in sustainable producers – in determining consumer purchase intentions for sustainable packaged foods. Consumer involvement in eco-friendly labels, increasingly present in food packages, is investigated as indirectly impacting pro-environmental purchase intentions.

Design/methodology/approach

An online survey administered to a sample of Italian food shoppers is used for the empirical analysis. A total of 278 structured questionnaires were modelled using a structural equation modelling approach.

Findings

Findings show that producers and retailers' policies in favour of sustainability are key in determining consumers' sustainable purchase intentions. Further, coherent uses of labels and logos in light of sustainability can support consumer purchase decisions. Relevant is the influence played by the environmental concern in both supporting pro-environmental purchase intentions and in amplifying the trust in sustainable producers-purchase intentions path.

Originality/value

This study contributes to the literature on sustainability showing how producers and retailers may together influence consumers' pro-environmental purchase intentions. Findings extend the retail literature on the impact of producers and retailers' policies on consumers' sustainable purchases. Further, environmental concern is investigated in its moderating role on the impact of external factors on consumers' pro-environmental purchase intentions.

Details

International Journal of Retail & Distribution Management, vol. 49 no. 9
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 13 March 2017

Seung Bong Ko and Byoungho Jin

The purpose of this paper is to understand consumers’ purchase intention toward green apparel products using the theory of planned behavior (TPB). Specifically, this study…

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4781

Abstract

Purpose

The purpose of this paper is to understand consumers’ purchase intention toward green apparel products using the theory of planned behavior (TPB). Specifically, this study aimed to compare US and Chinese consumers to understand how green apparel behaviors differ by a country’s green market status and cultural differences.

Design/methodology/approach

By employing two antecedents, man-nature orientation and environmental knowledge into the TPB framework, a theoretical model was proposed and tested to explain how and to what extent each variable affected the purchase intention of US and Chinese consumers. To compare the two countries consumers’ purchase intention, moderating effects were proposed. To test this model, a total of 437 valid data sets were collected at universities in the USA and China.

Findings

Findings indicated that the subjective norm was found to have the highest direct influence on purchase intention in both countries. Regarding internal perceived behavioral control (PBC) and external PBC, internal PBC was important for purchase intention in the US consumers while external PBC significantly influenced purchase intention among Chinese consumers. For the USA, two indirect antecedents to purchase intention (man-nature orientation and environmental knowledge) positively influenced variables in the TPB. In contrast, for China, the path between man-nature orientation and attitude toward green apparel products was not supported, but all other paths were supported. Only environmental knowledge (indirect antecedent) positively influenced internal PBC. Country moderating effects were not tested because of lack of supported evidence of invariance tests.

Originality/value

This study is an empirical research that focuses on purchase intention of green apparel products rather than on the production of green textiles, a topic that has received considerable attention in previous studies. This research is based on TPB with specified indirect antecedents to purchase intention. By testing the proposed model, the study explains the paths from two indirect antecedents (i.e. man-nature orientation and environmental knowledge) to the intent to purchase green apparel products. Therefore, academically, this study contributes to understanding the interrelationships among the factors that lead to purchase intention of green apparel products.

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Journal of Fashion Marketing and Management: An International Journal, vol. 21 no. 1
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 29 June 2021

Bidhan Mukherjee and Bibhas Chandra

In response to scholarly calls, the study aims to extend and magnify the existing understanding by unravelling the differential impact of anticipated emotions on green…

Abstract

Purpose

In response to scholarly calls, the study aims to extend and magnify the existing understanding by unravelling the differential impact of anticipated emotions on green practice adoption intention through a proposed model by integrating anticipated pride and guilt in the same continuum along with values (altruistic, biospheric and egoistic) on an employee's attitude.

Design/methodology/approach

A self-administered questionnaire was used to collect data randomly from 307 employees and middle-level executives of three subsidiaries of CIL through the simple random sampling (SRS) technique. Data were analysed using structural equation modelling (SEM).

Findings

Results demonstrate that anticipated guilt influences individual cognitions and future ecological decision-making through improved attitude and higher concern for the environment while pride influences only through improved attitude. Other than biospheric and altruistic values, anticipated guilt is a direct and important antecedent of concern. Altruistic values are more influential predictors of environmental intentions in comparison to biospheric values. At the same time, environmental concern is more robust in predicting eco-intentions than attitude.

Originality/value

It makes notable difference from other studies by not only exploring the validity of the relationship between values on attitude and environmental concern but has also considered anticipated emotions of pride and guilt together alongside values on the same continuum as an antecedent of environmental attitude and concern towards employees’ green behavioural intention at the workplace. The findings are believed to provide a common consensus on differential effects of different states of emotions on environmental concern and attitude.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

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Article
Publication date: 30 September 2020

Sara El-Deeb, Maria Correia and Christian Richter

The purpose of this paper is to investigate what drives people to show a willingness to mitigate the effects of climate change. To accomplish this goal, this research uses…

Abstract

Purpose

The purpose of this paper is to investigate what drives people to show a willingness to mitigate the effects of climate change. To accomplish this goal, this research uses the theory of planned behaviour to examine whether attitude towards climate change, subjective norm and perceived behavioural control are potential determinants of a pro-environmental intention and thus a pro-environmental behaviour.

Design/methodology/approach

This explanatory paper applies a Fuzzy Set Qualitative Comparative Analysis to identify the key drivers of pro-environmental intention and behaviour. A non-probability convenience sample of 481 Egyptian respondents was collected.

Findings

This study finds that awareness combined with a willingness to pay to mitigate climate change are key drivers of pro-environmental intention. Moreover, personal responsibility and confidence in the ability to mitigate climate change also trigger climate-friendly intentions. Finally, it is found that societal engagement and willingness to take action increase the propensity to exhibit pro-environmental behaviour.

Research limitations/implications

The results of our analysis cannot be generalized to the Egyptian population as a whole as our sample only comprises a sample of Egyptian students.

Originality/value

This paper is novel as it is the first that applies Qualitative Comparative Analysis to the Theory of Planned Behaviour. By doing so, the paper sheds light on the understanding of key cognitive, social-psychological and behavioural factors which lead to environmental actions. Hence, it provides policy-makers with a framework to support a more sustainable society.

Details

International Journal of Sociology and Social Policy, vol. 41 no. 7/8
Type: Research Article
ISSN: 0144-333X

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Article
Publication date: 24 September 2018

Pradeep Kautish and Rajesh Sharma

The purpose of this study is to examine the functional relationships among terminal and instrumental values, environmental consciousness and behavioral intentions for…

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1475

Abstract

Purpose

The purpose of this study is to examine the functional relationships among terminal and instrumental values, environmental consciousness and behavioral intentions for green products in India in light of the value–attitude–behavior framework.

Design/methodology/approach

This study adopts a hypo-deductive research design. A conceptual model was developed to relate the terminal and instrumental values to environmental consciousness and behavioral intentions, which are substantiated with a comprehensive literature review. Covariance-based structural equation modeling was used along with Anderson and Gerbing’s two-step research approach to measure the dimensions of the measurement model, as well as the specifications of the structural model.

Findings

The findings of the research indicate that terminal and instrumental values significantly influence environmental consciousness, and environmental consciousness has a significant influence on behavioral intentions. Instrumental value shows a greater influence on environmental consciousness and behavioral intentions, rather than terminal value. Furthermore, this study discloses that environmental consciousness acts as a partial mediator while establishing a link between instrumental/terminal value and behavioral intentions.

Research limitations/implications

The present research is based on two distinct forms of human values, namely, terminal values and instrumental values. The study found that consumers who favored instrumental values to terminal values revealed a tendency to frame confused and incoherent judgments on environmental issues.

Practical implications

The study will help green marketing practitioners understand the important role of values, that is, both terminal and instrumental values, in promoting environmental consciousness and behavioral intentions for green products. The findings of the study will facilitate decision-making processes in relation to marketing for green product consumers in the Indian context.

Social implications

Values are the guiding forces for human behavior, both socially and individually. Moreover, values have a long-lasting impression on consumers in varied forms. This study will pave the way forward by contributing to the societal understanding of consumer values within the realms of human values for green marketing, green consumerism and sustainable businesses.

Originality/value

The paper is the first attempt of its kind to explore the relationships among two distinct forms of values that are the foundation of human values, namely, terminal and instrumental values, and their effect on environmental consciousness and behavioral intentions for green products in the Indian market. The paper is unique in understanding factors contributing to green marketing beyond consumer values and differs from previous research in specifying the significance of human values.

Details

Journal of Indian Business Research, vol. 13 no. 1
Type: Research Article
ISSN: 1755-4195

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Article
Publication date: 12 February 2018

Chih-Ching Teng, Allan Cheng Chieh Lu and Tzu-Tang Huang

The purpose of this study is to explore the relationships among consumers’ environmental value, low-carbon knowledge, perceived value of green hotels and behavioral…

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2749

Abstract

Purpose

The purpose of this study is to explore the relationships among consumers’ environmental value, low-carbon knowledge, perceived value of green hotels and behavioral intention to stay in green hotels as well as willingness to cooperate with green hotels’ environmentally friendly practices.

Design/methodology/approach

Structural equation modeling and indirect effect estimation through bootstrapping technique were performed using 415 valid questionnaires collected from customers who had green hotel stay experiences in Taiwan.

Findings

The analytical results indicate that environmental value and low-carbon knowledge positively affect perceived value of green hotels, which in turn positively affect consumers’ behavioral intention to stay in green hotels and willingness to cooperate with green hotels’ environmentally friendly practices. Perceived value of green hotels also partially mediates the effects of environmental value and low-carbon knowledge on two behavioral intention variables.

Practical implications

This study provides numerous valuable implications for green hotel operators to develop effective strategies to increase consumers’ perceived value of green hotels and their behavioral intention toward green hotels.

Originality/value

This study is among the first to test not only the main effects of environmental value and knowledge on consumer perceptions of the value of green hotels, but also the mediating effect of consumers’ perceived value of green hotels for the relationships between environmental value, environmental knowledge and two behavioral intentions toward green hotels.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 2
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 6 October 2021

Daniel Ofori and Abigail Opoku Mensah

The study analyses the factors that promote pro-environmental intentions and sustainable electronic waste management among households in a developing country context.

Abstract

Purpose

The study analyses the factors that promote pro-environmental intentions and sustainable electronic waste management among households in a developing country context.

Design/methodology/approach

Based on a quantitative survey, a cross-sectional study of households was conducted. Data from 652 respondents were collected using structured questionnaires and analysed with partial least squares structural equation modelling (PLS-SEM).

Findings

Among the findings, environmental values was the major influencer of pro-environmental intentions, accounting for 54.8% of its variance. Whilst pro-environmental intention was hypothesised as a key predictor of sustainable waste management behaviours, results showed that sustainable e-waste management is mainly influenced by perceived behavioural control (β = 0.546, p = 0.000), followed by pro-environmental intentions (β = 0.302, p = 0.000). Perceived behavioural control, on the other hand, was influenced by perceived producer responsibility (β = 0.340, p = 0.000) and facilitating conditions (β = 0.141, p = 0.0.034).

Research limitations/implications

First, the study used a quantitative approach. The use of a mixed-methods approach could provide deeper insights into the determinants of sustainable e-waste management practices in a specific cultural context. Also due to the quantitative nature of the study, sustainable e-waste management was based on self-reports. Future studies may adopt longitudinal studies to validate self-reported behaviours with observation. Finally, the study does not include all constructs proposed by planned behaviour and norm activation theory. This is because the main aim of the study was to examine perceived behavioural control as an extrinsic motivator and environmental values as an intrinsic motivator to engage in sustainable waste management practices.

Practical implications

Waste is best managed at source, so the study recommends that producers of electronic equipment must reconsider their role in sustainable waste management, by taking physical and economic responsibility for the environmental costs of their products. Pro-environmental intentions must be encouraged; however, it is not sufficient to cause sustainable waste management behaviours. Consequently, governments must promote and encourage sustainable e-waste management among households by providing enabling policy conditions such as convenient e-waste collection points and positively reinforcing waste reduction, reuse and recycling behaviours. Also, a culture of environmental conservation should be encouraged among households.

Originality/value

The study explores the role of environmental values and perceived behavioural control as a source of intrinsic and extrinsic motivation to engage in sustainable e-waste management. The inclusion of facilitating conditions and perceived producer responsibility is justified, based on the call for a collective approach towards electronic waste management. The results of the study throw more light on the tri-party approach, specifically, consumers, business and government role in developing and maintaining a sustainable approach towards the management of electronic waste in Ghana. Also, the study integrates planned behaviour and norm activation based on the strong sustainability argument.

Details

Management of Environmental Quality: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1477-7835

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Article
Publication date: 14 November 2019

Heesup Han, Hyoungeun Moon and Sunghyup Sean Hyun

This paper aims to uncover the determining factors of customers’ pro-environmental intention for green hospitality products (green hotels and green restaurants) and…

Abstract

Purpose

This paper aims to uncover the determining factors of customers’ pro-environmental intention for green hospitality products (green hotels and green restaurants) and explore the comparative importance among the factors. This study also investigated the difference in forming pro-environmental intention across the green hospitality product types.

Design/methodology/approach

A mixed-method approach was taken to achieve the research objectives. In a qualitative phase, the textual data collected via an open-ended question were analyzed using a unit of analysis and categorization method. In a quantitative phase, the psychometric measurement items were organized and validated through a series of tests. A structural equation modeling and structural invariance test were used to evaluate the hypothesized relationships and difference between green hotels and green restaurants.

Findings

The textual data yielded three additional factors underlying consumers’ pro-environmental consumption intention. Including five core variables derived from the extant theories in the pro-environmental behavior literature, eight variables were categorized into volitional, cognitive, emotional and moral dimensions. Among the dimensions, volitional and cognitive dimensions significantly contributed to consumer’ pro-environmental intention. The influence of pro-environmental attitude and perceived benefits on intention differed across green hotels and green restaurants.

Originality/value

This study uses a thorough mixed-method approach encompassing qualitative and quantitative processes and develops the psychometric items to explore the drivers of customers’ pro-environmental consumption intention for green hospitality products. This research is also one of the very few studies that verified the difference in customers’ pro-environmental behavior between green hotels and green restaurants.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 4
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 15 August 2018

Lu Xu, Victor Prybutok and Charles Blankson

This paper posits, develops and tests the effects of general environmental awareness factors on consumers’ intentions in the Environmental Awareness Purchasing Intention

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1743

Abstract

Purpose

This paper posits, develops and tests the effects of general environmental awareness factors on consumers’ intentions in the Environmental Awareness Purchasing Intention Model. Environmental awareness is tested within the context of purchasing vehicles and, thus, vehicle relevant factors (perceived quality and self-image) are also included. Further, the purpose of this paper is to explain the relative contribution of general environmental awareness factors on purchasing intentions compared to quality and self-image.

Design/methodology/approach

The main thrust of the research involved a survey of 248 young automobile buyers from a large public university in Texas, USA. The data were analyzed using both multiple regression and partial least square-structural equation modeling (PLS-SEM).

Findings

Environmental attitude has a positive impact on purchasing intention, while perceived control toward environmentally responsible behavior has a negative impact. Results also show a positive impact of quality and self-image on intention to purchase environmentally friendly cars. Furthermore, the results reveal that environmental awareness factors explain less variance than perceived quality. At the same time, the results show that environmental factors, relatively, explain more variance in the decision-making process than self-image.

Originality/value

This is the first study to examine the relationship between general environmental awareness and the intention to purchase an environmentally friendly car. This study contributes to sustainable consumption literature in operations management. The paper also provides insights for developing managerial guidelines for car manufacturers based on the understanding of factors influencing environmentally friendly car purchasing intentions.

Details

Industrial Management & Data Systems, vol. 119 no. 2
Type: Research Article
ISSN: 0263-5577

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Book part
Publication date: 19 May 2010

Stephanie M. Weidman, Anthony P. Curatola and Frank Linnehan

There is ample evidence that many firms do not fully disclose environmental liabilities. Since it is likely that full disclosure of these liabilities may lead to greater…

Abstract

There is ample evidence that many firms do not fully disclose environmental liabilities. Since it is likely that full disclosure of these liabilities may lead to greater accountability by a firm, it is important to identify factors related to the treatment and disclosure of these specific liabilities. This study reports on factors found to be related to the intentions of 263 financial executives to accrue and disclose environmental liabilities based on scenarios developed for this research. Using the Theory of Planned Behavior, we find that intentions to accrue and disclose environmental liabilities are positively related to an executive's attitudes, subjective norms, perceived behavioral control, and sense of obligation. We also provide evidence that the magnitude of the environmental and financial consequences has a positive, significant relation to these intentions and find that financial executives from privately held companies are less likely to accrue and disclose environmental liabilities than those from companies that are publicly traded. These findings suggest that encouraging positive attitudes toward environmental accruals and disclosures, enhancing the behavioral control of financial executives over the accrual decision, and heightening their moral obligation to disclosure these liabilities may lead to better accounting treatment and transparency of environmental matters.

Details

Ethics, Equity, and Regulation
Type: Book
ISBN: 978-1-84950-729-5

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