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This study aims to reveal how mobile app stickiness is formed and how the stickiness formation process differs for apps of different social levels.

This study proposed and validated a stickiness formation model following the cognitive–affective–conative framework. Data were collected from surveys of 1,240 mobile app users and analyzed using structural equation modeling. Multigroup analysis was applied to contrast the stickiness formation process among apps of different social levels.

This study revealed a causal link between cognitive, affective and conative factors. It found partial mediation effects of trust in the association between perceptions and satisfaction, and the full mediation role of satisfaction and personal investment (PI) in the effects of subjective norm (SN) on stickiness. The multigroup analysis results suggested that social media affordances benefit stickiness through increased PI and strengthened effects of SN on PI. However, it damages stickiness through increased perceived privacy risk (PPR), decreased trust and strengthened effects of PPR on trust.

This study contributes to both stickiness scholars and practitioners, as it builds a model to understand the stickiness formation process and reveals the effects of the “go social” strategy. The novelty of this study is that it examined social influences, considered privacy issues and revealed two mediation mechanisms. The findings can guide the improvement of mobile app stickiness and the application of the “go social” strategy.

This research aims to explore the factors influencing the adoption intention of eco-friendly smart home appliances among residents in densely populated urban areas of a developing country.

A quantitative research approach was employed to gather data from 348 respondents through purposive sampling. A comparative analysis strategy was then utilized to investigate the adoption of eco-friendly smart home appliances, combining both linear (PLS-SEM) and non-linear (fsQCA) approaches.

The results obtained from PLS-SEM highlight that performance expectancy, facilitating conditions, hedonic motivation, price value, and environmental knowledge significantly influence the adoption intention of eco-friendly smart home appliances. However, the findings suggest that effort expectancy, social influence, and habit are not significantly associated with customers' intention to adopt eco-friendly smart home appliances. On the other hand, the fsQCA results identified eight configurations of antecedents, offering valuable insights into interpreting the complex combined causal relationships among these factors that can generate (each combination) the adoption intention of eco-friendly smart home appliances among densely populated city dwellers.

This study offers crucial marketing insights for various stakeholders, including homeowners, technology developers and manufacturers, smart home service providers, real estate developers, and government entities. The findings provide guidance on how these stakeholders can effectively encourage customers to adopt eco-friendly smart home appliances, aligning with future environmental sustainability demands. The research implications underscore the significance of exploring the antecedents that influence customers' adoption intention of eco-friendly technologies, contributing to the attainment of future sustainability goals.

The environmental sustainability of smart homes, particularly in densely populated city settings in developing countries, has received limited attention in previous studies. Therefore, this study aims to address the pressing issue of global warming and make a meaningful contribution to future sustainability goals related to smart housing technologies. Therefore, this study employs a comprehensive approach, combining both PLS-SEM (linear) and fsQCA (non-linear) techniques to provide a more thorough examination of the factors influencing the adoption of environmentally sustainable smart home appliances.