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For a better understanding of the preferences and differences of young consumers in emerging wine markets, this study aims to propose a clustering method to segment the super-new generation wine consumers based on their sensitivity to wine brand, origin and price and then conduct user profiles for segmented consumer groups from the perspectives of demographic attributes, eating habits and wine sensory attribute preferences.

We first proposed a consumer clustering perspective based on their sensitivity to wine brand, origin and price and then conducted an adaptive density peak and label propagation layer-by-layer (ADPLP) clustering algorithm to segment consumers, which improved the issues of wrong centers' selection and inaccurate classification of remaining sample points for traditional DPC (DPeak clustering algorithm). Then, we built a consumer profile system from the perspectives of demographic attributes, eating habits and wine sensory attribute preferences for segmented consumer groups.

In this study, 10 typical public datasets and 6 basic test algorithms are used to evaluate the proposed method, and the results showed that the ADPLP algorithm was optimal or suboptimal on 10 datasets with accuracy above 0.78. The average improvement in accuracy over the base DPC algorithm is 0.184. As an outcome of the wine consumer profiles, sensitive consumers prefer wines with medium prices of 100–400 CNY and more personalized brands and origins, while casual consumers are fond of popular brands, popular origins and low prices within 50 CNY. The wine sensory attributes preferred by super-new generation consumers are red, semi-dry, semi-sweet, still, fresh tasting, fruity, floral and low acid.

Young Chinese consumers are the main driver of wine consumption in the future. This paper provides a tool for decision-makers and marketers to identify the preferences of young consumers quickly which is meaningful and helpful for wine marketing.

In this study, the ADPLP algorithm was introduced for the first time. Subsequently, the user profile label system was constructed for segmented consumers to highlight their characteristics and demand partiality from three aspects: demographic characteristics, consumers' eating habits and consumers' preferences for wine attributes. Moreover, the ADPLP algorithm can be considered for user profiles on other alcoholic products.

Hazard warning schemes provide efficient hazard recognition and promote project safety. Nevertheless, these schemes perform poorly because the warning information is calibrated for individual characters and is not prioritized for the entire system. This study proposes a hazard warning scheme that prioritizes hazard characters from the inspection process based on the inspectors' experience.

First, hazard descriptions were decomposed into their characters, forming a double-layer network. Second, warning schemes based on cascading effects were proposed. Third, character-based warning schemes were simulated for various experiences.

The results show that when a specific hazard is detected, the degree centrality is the most effective parameter for prioritization, and hazard characters should be prioritized based on betweenness centrality for experienced inspectors, whereas degree centrality is preferred for novice inspectors.

The warning scheme theoretically supplements the information-processing theory in construction hazard warnings and provides a practical warning scheme with priority for the development of automated hazard navigation systems.