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Despite the continued focus on online sharing through social media, little consumer research has looked at this behavior as an independent construct or tried to determine how it relates to other consumer behaviors. Consequently, this study aims to explore the concept of social media sharing disposition (SMSD), proposes a measure of the construct, and, in five studies, assesses its reliability and validity and its relationship to other online and offline consumer behaviors.

Five studies using surveys were carried out to assess the SMSD construct. The studies gathered data to assess the properties and validities of SMSD, as well as its ability to assess offline and online sharing behavior.

The results indicate that SMSD is a useful construct that helps to explain people’s social media and offline sharing behavior, although its focus is primarily on social media sharing. It also displays convergent, discriminant and predictive validity. These results indicate that SMSD can be used to predict the likelihood of consumers sharing online information. They also confirm that SMSD works effectively in different cultural contexts. SMSD can also be used to assess consumer offline sharing behavior.

There was neither an investigation of actual differences in behaviors among consumers in the number of posts or online reviews they undertook, based on SMSD, nor a study of whether individuals are more likely to incorporate brand information into their posts. Future research could explore these behaviors to determine whether they can be explained by SMSD. There was also no focus on a rationale for engaging in social media sharing; that is, there are no proposed antecedents of SMSD. Additional studies could assess antecedents of this construct.

Marketers interested in engaging consumers as participants in the dissemination of online (electronic) information can segment and target consumers on the basis of SMSD. Therefore, it can be used to determine who should be targeted with information to disperse to other consumers. It is likely that there is a relationship between SMSD and social media influencer (SMI) activity, so it could also be used to identify SMIs among consumer bases. It can also be adapted and applied to understanding offline sharing behavior.

The paper reports on SMSD and establishes that it is an additional construct that can help explain consumer information sharing. The construct relates to a social media context, where it may be increasingly difficult to identify consumers who engage in differential sharing of digital information.

In the context of rewards-based crowdfunding, this study aims to examine the role of project backers as providers of knowledge inputs beyond just financial capital.

This study uses binomial regression to study the relationship between project creators’ and backers’ knowledge sharing, and the relationship of these two knowledge-sharing elements with achieving above-goal funding levels.

This study finds that the project creator’s knowledge sharing is significantly and positively related to backers’ knowledge sharing and that this relationship is moderated by the type of project. Furthermore, backers’ knowledge sharing is positively related to above-goal funding outcomes for a project.

This study established the link between creators’ and backers’ knowledge sharing in rewards-based crowdfunding, which has been underexplored in the literature. This study’s direct attention to the role of knowledge as a key resource in rewards-based crowdfunding and crowdsourcing in general.

For entrepreneurs seeking crowdfunding, this study highlights the importance of knowledge sharing with their project backers to attain above-goal funding. Furthermore, eliciting backers’ knowledge input acts as a signaling mechanism that increases the crowd’s confidence in the project. It also endows entrepreneurs with knowledge resources that can improve project outcomes and achieve broader market success postcrowdfunding.

To the best of the authors’ knowledge, this study is one of the first to focus on knowledge content as a critical element in project backer-creator communication in rewards-based crowdfunding. This study also delineate the various knowledge types shared between the project creator and backers in both rewards-based crowdfunding projects.

As exponential technologies continue to transform business models rapidly, there is a growing focus on metaverse research within the tourism industry. Despite the significant findings, the practical discussion of high-cost and resource-demanding space tourism within the metaverse platform is still abstract. This study aims to provide a comprehensive understanding of virtual space tourism and consumer motivations inspired by the intrinsic principles of the sharing economy business model and the metaverse platforms.

By gathering primary data through questionnaires from individuals interested in virtual space tourism and using the 530 valid responses, this study uses the unified theory of acceptance and use of technology 2 (UTAUT2) along with the status quo bias theory (SQB) to better comprehend travelers’ motivations for engaging with the metaverse in space tourism.

The study confirms UTAUT2’s effectiveness in predicting travelers’ adoption behavior. Specifically, factors such as performance expectancy, effort expectancy, social influence, hedonic motivation, price value and facilitating conditions significantly impact attitudes and behavioral intentions toward adopting the metaverse for space tourism. Furthermore, skepticism significantly moderates the relationship between attitudes and behavioral intentions.

This study is one of the first to empirically explore the motivations for using metaverse capabilities in the context of space tourism. In line with recent calls for more research on advancing UN sustainable development goals through the metaverse platform, this research discusses findings based on eight shared attributes in both sharing economies and the metaverse platforms that offer the potential for sustainable, socialized and affordable access to space tourism. In addition to the managerial implications, this study outlines future research directions, drawing on insights from the sharing economy’s success in the tourism industry.

This research examines how universities enhance the virality of their social media messages among students. Specifically, we explore whether and how positive affective content in universities’ social media posts can influence sharing behavior. We also investigate the mediating roles of perceived effort and positive emotional reaction, as well as the moderating effect of visual content (i.e. photos).

Drawing upon the emotions as social information model, we conducted (1) an online experiment (N = 222) and (2) text analysis of 1,269,798 Twitter posts extracted from the accounts of 94 UK universities over 11 years (2010–2020) to test our hypotheses.

The findings show that social media posts containing positive affective content encourage sharing behavior and the relationship is mediated by both perceived effort and positive emotional reaction. An additional finding suggests that the use of visual content (photos) strengthens the relationship between positive affective content and sharing behaviors through an interaction effect.

This study contributes to the scant research focusing on positive affective content in the higher education context. The findings shed light on how universities could create social media communications that engage current and prospective students.

This study aims to investigate the mediating role of challenging tasks, organizational identification and technological training seeking behavior in the relationship between information sharing as a human resource practice and employees’ feelings of competency at work.

Structural equation modeling was used to analyze data collected from a three-wave online survey conducted in an Italian aerospace manufacturing company (n = 294).

The results reveal an indirect path between information sharing and feelings of competence, mediated by organizational identification and training seeking behavior. However, no total indirect path was observed between feelings of competency and information sharing through challenging tasks and training seeking.

This research contributes to the understanding of the impact of information sharing on individuals’ feelings of competency in the context of organizational change, particularly through the introduction of the concept of proactive training seeking as a novel dimension of proactive behavior.

This study aims to investigate how small talk interaction affects knowledge sharing, examining the mediating role of interpersonal trust (affect- and cognition-based trust) and the moderating role of perceived similarity among the mechanisms of small talk and knowledge sharing.

This research conducts complementary studies and collects multi-culture and multi-wave data to test research hypotheses and adopts structural equation modeling to validate the whole conceptual model.

The research findings first reveal two trust mechanisms linking small talk and knowledge sharing. Meanwhile, the perceived similarity between employees, specifically, strengthens the affective pathway of trust rather than the cognitive pathway of trust.

This study combines Interaction Ritual Theory and constructs a dual-facilitating pathway approach that aims to reveal the impact of small talk on knowledge sharing, describing how and when small talk could generate a positive effect on knowledge sharing. This research provides intriguing and dynamic insights into understanding knowledge sharing processes.

This study aims to examine how knowledge sharing contributes to organizations’ ambidexterity, their overall performance and the role of knowledge quality in this relationship. Knowledge sharing is conceptualized based on tacit and explicit dimensions, and ambidexterity is viewed as comprising exploitative and explorative capabilities.

This study uses a cross-sectional survey-based research design and structural equation modeling to test the proposed model of knowledge sharing and knowledge quality in organizational ambidexterity and the related hypotheses.

The results indicate that tacit knowledge sharing has a significant, direct impact on the exploitative and explorative capabilities of the organization and indirectly impacts both dimensions of ambidexterity (i.e. exploitative and explorative) through knowledge quality. In contrast, explicit knowledge sharing does not have a significant impact on knowledge quality and affects only the exploitative extent of ambidexterity. Both exploitative and explorative capabilities significantly impact organizational performance.

To the best of the authors’ knowledge, this study is the first study to empirically examine the role of knowledge quality in the context of knowledge sharing for ambidexterity, especially within the context of organizations in the United Arab Emirates.

This study aims to introduce and prove the existence of negative rivalry in use, which should be an integral part of goods taxonomy, from the perspective of knowledge sharing and further present the critical role of knowledge sharing in the digital economy era by reviewing the literature, theoretical analysis and real-world cases. It also aims to open a new door for re-recognizing knowledge sharing through an interdisciplinary framework.

This study proves the existence of negative rivalry through both theoretical analysis (4-E model) and real-world cases, especially the cases of Tesla and ChatGPT, and puts up new reasons for knowledge sharing in the era of digital economy through interdisciplinary methods.

The authors find out that there are many new phenomena beyond the spectrum of current goods taxonomy, especially beyond the priori understanding of rivalry in use. Digital platforms such as ChatGPT should have been “used up” in no time, for they have attracted so massive users according to (positive) rivalry in use, or should have been unchanged at most according to non-rivalry in use. But what we see is their rapid upgrading with the help of billions of users. The reason is that negative rivalry in use has completely been neglected. The authors find out that the process of knowledge sharing unveils the unrecognized attribute of rivalry in use, i.e. negative rivalry in use, which serves as the fundamental driving force of the breathtaking growth of all kinds of digital platforms.

This study originally put up a 4-E model of goods’ rivalry in use, the brand new term, i.e. negative rivalry in use, and proves its existence and working mechanism from the perspective of knowledge sharing. With the introduction of negative rivalry in use, the traditional four-type goods classification model is extended into a six-type model, which may be a sound marginal contribution, to the best of the authors’ knowledge. The study may reshape people’s mindsets on goods usage, especially knowledge management, into a more open-sharing model because it shows that there is very likely a positive-sum game instead of a zero- or negative-sum game for shared knowledge per se and its platform in the process of knowledge sharing in the era of digital economy.

This paper aims to explore how the effect of knowledge sharing through mergers and acquisitions (M&As) on new product development (NPD) performance is contingent upon two different types of control mechanisms: behavior control and outcome control.

Leveraging the theory from transaction cost economics, this study provides answers regarding the roles of behavior and outcome controls. The hypotheses were tested empirically across a sample of 143 UK cross-border M&A firms.

The results provide the increasing call for an integrative perspective and theory in the M&A literature in that knowledge sharing through M&As is deemed decisive for NPD performance, and while both control mechanisms are effective, behavior control is more effective in enhancing NPD performance than outcome control.

The relevant M&A studies lack insights into the use of control mechanisms as a way to monitor the target firm’s behavior and performance and reduce the risk of its opportunistic behavior. Appreciating the need for M&A literature that elaborates control strategy and structure, this study incorporates behavior control and outcome control into M&A mechanisms.

The purpose of this paper is to investigate what factors can affect individuals’ knowledge sharing on social media from the perspectives of personality traits and social capital.

A theoretical model was developed with reference to the personality traits theory and the social capital theory. Accordingly, a questionnaire was designed to collect the individuals’ ideas on knowledge sharing on social media and further test the model. The questionnaire was then distributed to two LINE groups. Finally, the collected data were analyzed using the partial least squares (PLS) approach.

Personality traits not only directly affect knowledge sharing, but also indirectly influence it via social capital. Of all personality traits, agreeableness, openness and extraversion directly and indirectly influence knowledge sharing.

Knowledge sharing is undertaken by individuals and social groups. It starts with individuals and then diffuses to other members of a group.

Group managers have to identify the members who are friendly, open-minded or extroverted and encourage them to act as the bellwethers for knowledge sharing under an effective regulatory regime, through which intra-group knowledge sharing can be promoted.

This study introduces a new model to explore knowledge sharing on social media from individual and social perspectives. It illustrates what will affect individuals’ knowledge sharing on social media.