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The present study surveyed consumers in Taiwan and Japan to analyse the influence of marketing mix on purchase intention and the willingness to pay for Taiwanese pork and to establish a marketing-oriented model of consumer behaviour.

A total of 1,134 valid Internet surveys were collected, which included 526 Taiwanese respondents and 608 Japanese respondents.

An analysis of the results indicated that product quality constitutes the foundation of marketing strategies and significantly affects purchase intention and willingness to pay through physical evidence, promotional activities, place and price. Both physical evidence and product strongly affect the purchase intention of Taiwanese consumers, followed by price, whereas price and physical evidence significantly affect willingness to pay. For Japanese consumers, price, product and promotion strongly affect purchase intention, but place and physical evidence exert negative effects; by contrast, price and promotion significantly affect willingness to pay.

The results determined that a modified marketing mix should be applied for agricultural products. In the domestic market, marketing should promote the modernisation and scale of pork farms and possibly the brand value or market rarity. In international markets, particularly those of neighbouring countries, marketing should focus on the promotion of Taiwanese pork as a high-quality, reasonably-priced product with transparent product information and convenient purchase channels. This study contributes to the application of marketing theory to the market for staple foods by incorporating considerations for domestic and international markets.

The demand for electric vehicles (EVs) has significantly increased in recent years, though some countries like Sri Lanka have reported the opposite direction compared to the global trend. Hence, this study focused on identifying factors affecting EV purchase intention and barriers to the widespread adoption of EVs in a developing country context. Also, this study presents an overview of the theoretical perspectives utilized for understanding consumer intentions and adoption behavior toward alternative fuel vehicles (AFVs).

The questionnaire method was employed, and 394 individuals who lived in Colombo City, Sri Lanka, with valid driving licenses and a hybrid or conventional vehicle were the study sample. The partial least squares structural equation modeling (PLS-SEM) was used to test the research hypothesis.

The findings confirmed that the three relationships between the unified theory of acceptance and use of technology (UTAUT) variables and EV purchase intention are significant, and there is no significant moderator effect from the consumer’s perceived risk.

These results offer useful information for governments and EV companies to better understand consumer behavior toward purchasing EVs.

The literature on knowledge management in sustainable supply chain (KMSSC) has witnessed significant growth in the past two decades. However, a scientometric review that consolidates the primary trends and clusters within this topic has been notably absent. This paper aims to scrutinize recent advancements and identify the intellectual underpinnings of KMSSC research conducted between 2002 and 2022.

The present review employs a scientometric analysis approach via visualization maps of prolific contributions, co-citation, co-occurrence and thematic networks to examine a total of 114 articles and conference papers on KMSSC.

Emerging research frontiers and hotspots are revealed and a state-of-the-art framework of KMSSC research structure is developed.

The review provides significant implications that guide KMSSC research and better inform sustainability decisions in the supply chain context.

To the best of the authors' knowledge, this is the first review to thoroughly synthesize the intersected domain of KMSSC using scientometric analysis.

This paper aims to understand the religio-spiritual insights of the consumers and investigate their relationship with the consumers’ attitude towards advertising and its antecedents. Religious festivals, such as Ramadan, are celebrated with high religio-spiritual contemplations, which are often targeted by intensive marketing campaigns. During these religious festivals, consumers’ attitude toward advertising is influenced when television commercials contain “unnecessary” entertainment, “inappropriate casting” of celebrities with less credibility, “cluttered” information, “phony claims” related to good for economy and “annoying content” increasing consumers’ irritation.

This study developed a higher-order construct of religio-spiritual insights and used “Theory of Reasoned Action” for measuring the effect of religio-spiritual insights on consumers’ attitude toward advertising. Exploratory sequential mixed methods research design was used to develop and validate the instrument. A total of 30 semi-structured interviews were conducted during i-depth analysis phase to generate themes and questionnaire. During instrument validation phase, 839 Muslim consumers were surveyed by using the questionnaire, and instrument was validated by using the co-variance-based structural equation modeling approach.

This study develops and validates the instrument of religio-spiritual insights and identifies its significant direct and mediating effects between the consumer’s attitude toward advertising and its determinants.

The newly developed instrument of religio-spiritual insights is based on six dimensions, namely, “beliefs and practices,” “association with higher power,” “interconnectedness,” “self-actualization,” “heart and mind involvement,” “knowledge and meanings.” This instrument of religio-spiritual insights was validated and then tested by using a conceptual framework based on the several variables, such as attitude toward advertising, irritation, good for economy, entertainment, credibility and information.