Search results

This study aims to understand the leadership characteristics of founders of social and environmental enterprises in Latin America who have achieved business success with a focus on sustainability despite difficult social, economic, political and even health contexts in which they live.

This nonexperimental research is a qualitative, descriptive and exploratory study. Twenty-one in-depth interviews were conducted with social/environmental entrepreneurs of the Kunan Network (an organization that groups the entrepreneurial ecosystem in Peru).

The study analyzes the leadership profile and characteristics of entrepreneurs who have created profitable businesses with a social/environmental focus that solve relevant social problems and contribute to improving people’s quality of life and caring for the environment.

Although only 21 business leaders with outstanding participation and positive social and environmental impact were included in this study, they were supported and recognized by the Kunan Network.

The study contributed to the conceptualization and understanding of the profile of leaders of social and environmental enterprises, whose main challenges are to solve social or environmental problems of society and contribute to improving the quality of life of people and the environment. Knowing the profile of these entrepreneurs generates value to the knowledge of the subject and contributes to understand and propose strategies to improve the ecosystem of social-environmental entrepreneurship in emerging countries such as Peru. This will contribute to the creation of relationships and alliances with various social actors: public, private, third sector, academia, among others, for the management and promotion of sustainable business.

Research on the role of women in Public Relations (PR) has seen a notable increase in recent years (Topić et al., 2019), yet exploratory studies on the subject remain limited, particularly concerning the role of women in the academic sphere of PR in Spain. Guided by the imperative to reflect on the role of PR professionals operating within the Spanish academic landscape, this chapter aims to identify and reflect on the role of women in PR academia in Spain to discover the extent to which women are leading the communication faculties where PR is taught; to identify the presence of women in the departments where communication studies take place and to determine women's leadership in national research activity. This study follows a combined approach with two dimensions, exploratory and interpretative, combining quantitative and qualitative techniques. The interpretative approach is developed using a focus group with women currently working in PR education and leading projects and institutions in the Spanish academia. Through this research, we discover the struggles and opportunities they face and identify possible solutions and ideas to improve the situation of women in academia and, specifically, in PR.