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Article
Publication date: 27 May 2024

Pankaj Vishwakarma

The current work aims to understand the consumers’ adoption of electric vehicles (two-wheelers) from their value perspective by utilizing the value-based adoption model.

Abstract

Purpose

The current work aims to understand the consumers’ adoption of electric vehicles (two-wheelers) from their value perspective by utilizing the value-based adoption model.

Design/methodology/approach

The study considered data from 302 potential electric two-wheeler customers and tested the hypotheses using structural equation modeling.

Findings

The outcomes showed that perceived economic benefits, social image, enjoyable acceleration and enhanced fun and perceived environment (positively) and perceived physical safety risk, perceived cost of ownership and range and charging risk (negatively) influenced the customers’ perceived value linked with electric two-wheeler (ETW) adoption. Only low engine noise emission and infrastructure issues did not affect perceived value.

Research limitations/implications

Most of the respondents considered in the study were less than 35 years old. Hence, the model can be tested for other age groups.

Practical implications

The study’s outcomes will help ETW marketers, manufacturing companies and governments (state and central) to provide a more convenient environment for electric two-wheelers' adoption and help them curate appropriate strategies.

Originality/value

The current work offers a better understanding of potential customers' ETW adoption by employing a value-based trade-off.

Details

Marketing Intelligence & Planning, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 10 January 2024

Mohita Gangwar Sharma and Sunil Kumar

Frugal innovation focuses on the core functionalities with the highest stakeholder benefits and directly targets user requirements. It has been widely adopted in developing…

Abstract

Purpose

Frugal innovation focuses on the core functionalities with the highest stakeholder benefits and directly targets user requirements. It has been widely adopted in developing countries, and extensively researched from both consumer and sustainable perspectives. However, few studies on frugal innovation consider “quality”, a seminal business management concept. This study focuses on this gap and uses a quality lens to understand frugal innovation.

Design/methodology/approach

This study adopts a mixed methodology. The Delphi focus group method is first applied to identify two cases of frugal innovation in the construction industry and a cross-case analysis done. Then, the analytic hierarchy process (AHP) is used to examine eight product quality dimensions to draw the final conclusions.

Findings

From Garvin’s concept of quality, frugal innovation focuses on performance and conformance. Furthermore, it prioritises a value-based approach the most.

Research limitations/implications

This study examines frugal innovation from quality perspective. This opens up a new line of research which contributes to both streams. The study is based on construction which is a limitation of the study.

Practical implications

A quality-based frugal innovation understanding can be helpful in the conceptualisation, implementation and acceptance of the frugal innovation business model. It can provide clarity on the innovation's value proposition and also help in operationalisation of the business model.

Social implications

Frugal encourages social entrepreneurs and understanding of the concept from quality perspective shall facilitate the operationalisation will become easier for them.

Originality/value

To the author’s knowledge, this is the first study at the interface of frugal innovation and quality management. Furthermore, the use of AHP to prioritise equality approaches and dimensions is an original contribution.

Details

The TQM Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1754-2731

Keywords

Article
Publication date: 7 May 2024

Ekaterina Nazarenko and Mahmoud Ibraheam Saleh

The purpose of this study is to develop an integrated conceptual framework to better understand the psychological pathways connecting consumer perceptions to purchasing intentions…

Abstract

Purpose

The purpose of this study is to develop an integrated conceptual framework to better understand the psychological pathways connecting consumer perceptions to purchasing intentions for premium sustainable products.

Design/methodology/approach

The study develops a conceptual model that theorizes relationships between consumer perceptions of a firm’s innovation, competitive advantage, sustainable practices and stakeholder orientation. It proposes that stakeholder orientation mediates the effects of these perceptions on consumers’ willingness to purchase premium sustainable products. Additionally, lifestyle is hypothesized as a moderator. The model advances knowledge through eight testable propositions.

Findings

The conceptual framework specifies indirect, mediated and moderated relationships that have not been fully captured by past literature. It theorizes that perceptions of a firm’s innovation, competitive advantage from sustainable practices and stakeholder orientation indirectly influence purchase willingness through the mediating role of stakeholder orientation. Lifestyle is proposed to moderate these relationships.

Originality/value

This conceptual model offers insights for cultivating consumer perceptions that strengthen a firm’s stakeholder image and endorsement of premium sustainable products. Its validated theoretical lens and propositions can provide strategic guidance for addressing the challenges of higher price points for sustainable products through capturing psychological drivers of values-based decision-making. Future empirical assessment is recommended to validate the specified relationships in the model.

Details

Social Responsibility Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1747-1117

Keywords

Article
Publication date: 30 November 2023

Shi Yin, Zengying Gao and Tahir Mahmood

The aim of this study is to (1) construct a standard framework for assessing the capability of bioenergy enterprises' digital green innovation partners; (2) quantify the choice of…

Abstract

Purpose

The aim of this study is to (1) construct a standard framework for assessing the capability of bioenergy enterprises' digital green innovation partners; (2) quantify the choice of partners for digital green innovation by bioenergy enterprises; (3) propose based on a dual combination empowerment niche digital green innovation field model.

Design/methodology/approach

Fuzzy set theory is combined into field theory to investigate resource complementarity. The successful application of the model to a real case illustrates how the model can be used to address the problem of digital green innovation partner selection. Finally, the standard framework and digital green innovation field model can be applied to the practical partner selection of bioenergy enterprises.

Findings

Digital green innovation technology of superposition of complementarity, mutual trust and resources makes the digital green innovation knowledge from partners to biofuels in the enterprise. The index rating system included eight target layers: digital technology innovation level, bioenergy technology innovation level, bioenergy green level, aggregated digital green innovation resource level, bioenergy technology market development ability, co-operation mutual trust and cooperation aggregation degree.

Originality/value

This study helps to (1) construct the evaluation standard framework of digital green innovation capability based on the dual combination empowerment theory; (2) develop a new digital green innovation domain model for bioenergy enterprises to select digital green innovation partners; (3) assist bioenergy enterprises in implementing digital green innovation practices.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 23 April 2024

Abdullah S. Karaman, Ali Uyar, Rim Boussaada and Majdi Karmani

Prior studies mostly tested the association between carbon emissions and firm value in certain contexts. This study aims to advance the existing literature by concentrating on…

Abstract

Purpose

Prior studies mostly tested the association between carbon emissions and firm value in certain contexts. This study aims to advance the existing literature by concentrating on three indicators of greening in corporations namely resource use, emissions and eco-innovation, and examining their value relevance in the stock market at the global level. Furthermore, we deepen the investigation by exploring the moderating role of eco-innovation and the CSR committee between greening in corporations and market value.

Design/methodology/approach

The data for the study were retrieved from the Thomson Reuters Eikon database for the years between 2002 and 2019 and contain 17,961 firm-year observations which are analyzed through fixed-effects regression.

Findings

The results reveal that while resource usage is viewed as value-relevant by the market, the emissions and eco-innovation are not. However, despite eco-innovation per se not being value-relevant, its interaction with resource usage and emissions is value-relevant. Furthermore, CSR committees undertake a very critical role in translating greening practices into market value.

Research limitations/implications

While the results for emissions support the cost-concerned school, the findings for resource usage confirm the value creation school. Furthermore, the interaction effect of eco-innovation and CSR committee confirms the resource-based theory and stakeholder theory, respectively.

Practical implications

Investors regard eco-innovation-induced pro-environmental behaviors as value-relevant. These results propose firms replace eco-innovation at the focal point in developing environmental strategies and connecting other greening efforts to it. Moreover, CSR committees are critical to corporations in translating greening practices into firm value by developing and implementing disclosure and communication strategies.

Originality/value

The study’s originality stems from investigating the synergetic effect that eco-innovation and CSR committees generate in translating greening practices to greater market value at a global scale.

Details

Journal of Applied Accounting Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0967-5426

Keywords

Article
Publication date: 16 August 2023

Michele Coletti and Paolo Landoni

The purpose is to assess the usefulness of creative vouchers, a specific kind of technology and innovation vouchers (small grants usually given to SMEs to acquire external…

Abstract

Purpose

The purpose is to assess the usefulness of creative vouchers, a specific kind of technology and innovation vouchers (small grants usually given to SMEs to acquire external knowledge) where the knowledge suppliers are creative firms such as design agencies.

Design/methodology/approach

A multiple case analysis of four EU-funded pilot voucher schemes was carried out through project reports and semi-structured interviews with relevant stakeholders.

Findings

The authors show that creative vouchers are effective policy instruments despite the limited amount of money involved because they trigger new innovation trajectories often in a serendipitous way. The authors also show that the quality of projects and satisfaction of the beneficiaries increase when both proposals and suppliers are screened.

Research limitations/implications

The authors’ conclusions are based on four pilot projects in a specific region of the world (Western Europe). Though two of them were extended to a much bigger scale, their generalizability may be limited. Moreover, the limited number of cases does not permit an analytical evaluation of all the voucher schemes mechanisms.

Practical implications

The findings of this paper can be very useful to policymakers designing voucher schemes and to the companies involved, whether they are providers or beneficiaries. In particular, the voucher allocation mechanisms may have a strong impact on the success of the program.

Social implications

The innovation spurred by the collaboration with creative firms is generally neither energy-intensive nor capital intensive, but brain intensive, and this is the best way to leverage on the talent of local creative and make companies create value based on immaterial resources.

Originality/value

To the authors’ knowledge, this is the first study of creative vouchers after Bakhsi et al., 2015, and the only one involving several schemes in different countries. It shows the innovation potential of such a little known policy instrument for SMEs. Moreover, it provides insight on how to design a voucher scheme in order to improve its effectiveness.

Details

European Journal of Innovation Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 16 February 2024

Qing Wang, Xiaoli Zhang, Jiafu Su and Na Zhang

Platform-based enterprises, as micro-entities in the platform economy, have the potential to effectively promote the low-carbon development of both supply and demand sides in the…

Abstract

Purpose

Platform-based enterprises, as micro-entities in the platform economy, have the potential to effectively promote the low-carbon development of both supply and demand sides in the supply chain. Therefore, this paper aims to provide a multi-criteria decision-making method in a probabilistic hesitant fuzzy environment to assist platform-type companies in selecting cooperative suppliers for carbon reduction in green supply chains.

Design/methodology/approach

This paper combines the advantages of probabilistic hesitant fuzzy sets (PHFS) to address uncertainty issues and proposes an improved multi-criteria decision-making method called PHFS-DNMEREC-MABAC for aiding platform-based enterprises in selecting carbon emission reduction collaboration suppliers in green supply chains. Within this decision-making method, we enhance the standardization process of both the DNMEREC and MABAC methods by directly standardizing probabilistic hesitant fuzzy elements. Additionally, a probability splitting algorithm is introduced to handle probabilistic hesitant fuzzy elements of varying lengths, mitigating information bias that traditional approaches tend to introduce when adding values based on risk preferences.

Findings

In this paper, we apply the proposed method to a case study involving the selection of carbon emission reduction collaboration suppliers for Tmall Mart and compare it with the latest existing decision-making methods. The results demonstrate the applicability of the proposed method and the effectiveness of the introduced probability splitting algorithm in avoiding information bias.

Originality/value

Firstly, this paper proposes a new multi-criteria decision making method for aiding platform-based enterprises in selecting carbon emission reduction collaboration suppliers in green supply chains. Secondly, in this method, we provided a new standard method to process probability hesitant fuzzy decision making information. Finally, the probability splitting algorithm was introduced to avoid information bias in the process of dealing with inconsistent lengths of probabilistic hesitant fuzzy elements.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 29 December 2023

Abdullah Kaid Al-Swidi, Mohammed A. Al-Hakimi and Mohammed Saad Alyahya

Despite the importance of green supply chain integration (GSCI) in advancing green innovation (GI) is recognized, it remains unclear how firms can translate their GSCI efforts…

Abstract

Purpose

Despite the importance of green supply chain integration (GSCI) in advancing green innovation (GI) is recognized, it remains unclear how firms can translate their GSCI efforts into GI. Therefore, this study aims to understand how GSCI affects GI, with its dimensions (exploitative GI and exploratory GI), as well as to investigate the mediating role of green knowledge integration capability (GKIC) and the moderating role of blockchain technology (BCT) adoption.

Design/methodology/approach

On the basis of data collected from 247 managers working in Indian firms in the automotive industry, the authors tested the proposed model using the PROCESS macro tool via SPSS software.

Findings

The empirical results indicate that GSCI is positively associated with both exploitative and exploratory GI, with a higher effect on exploitative GI. In addition, GKIC mediates the link between GSCI and exploitative GI in contrast to exploratory GI. Notably, the relationship between GSCI and GKIC is stronger when BCT adoption is high.

Originality/value

This study opens the black box of how GSCI affects exploitative and exploratory GI by revealing the mediating role of GKIC and the moderating role of BCT adoption. It provides valuable insights for practitioners to translate GSCI efforts into GI through developing GKIC and adopting BCT.

Details

Journal of Knowledge Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1367-3270

Keywords

Article
Publication date: 15 March 2024

Sukhpreet Kaur, Pratibha Thakur and Deepa Guleria

The purpose of the study is twofold. First, it aims to analyse the impact of green human resource management (GHRM) on green employee creativity. Second, it further explores the…

Abstract

Purpose

The purpose of the study is twofold. First, it aims to analyse the impact of green human resource management (GHRM) on green employee creativity. Second, it further explores the mediating role of personal moral norms between GHRM and green employee creativity.

Design/methodology/approach

Through multi-source and multi-level analysis, data was collected from 46 managers and 315 employees to investigate the role of personal moral norms in GHRM and green employee creativity. For data analysis, multi-level structural equation modelling was applied using Mplus software version 8.6.

Findings

Positive and significant effects were observed between GHRM, personal moral norms and green employee creativity. However, personal moral norms partially mediated the relationship between GHRM and green employee creativity.

Originality/value

The study is first in itself to explore the interplay between the variables in a multi-level manner. The present study aims at addressing the urgent call by the United Nations regarding Sustainable Development Goals (SDGs) for three key SDGs, focussing on decent work and economic growth (SDG 8), boosting industry, innovation and infrastructure (SDG 9) and supporting climate action (SDG 12).

Details

Evidence-based HRM: a Global Forum for Empirical Scholarship, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2049-3983

Keywords

Article
Publication date: 16 May 2024

Amitabh Verma

The purpose of this research is to determine how supply chain management (SCM) might be less affected by COVID-19 by using innovative technologies such as the Internet of Things…

Abstract

Purpose

The purpose of this research is to determine how supply chain management (SCM) might be less affected by COVID-19 by using innovative technologies such as the Internet of Things (IoT), eco-friendly corporate practices and other digital advancements. It strongly emphasizes the use of technology to improve supply networks’ and Omani firms’ performance.

Design/methodology/approach

Using a mixed-methods research strategy, this study integrates both qualitative and quantitative approaches. It involves a survey and interviews with supply chain and IT managers from various industries in Oman to gather data and evaluate the impact of technology on SCM.

Findings

This study finds that IoT capabilities, smart technologies (STs) and green practices significantly mitigate COVID-19 impacts on SCM. The performance of the supply chain and the business are both improved by these technologies’ positive effects on integrating various supply chain elements, such as suppliers, internal processes and customer relations.

Research limitations/implications

The main constraint of this study is its concentration on businesses in Oman, potentially restricting the applicability of its findings to broader contexts. Future studies could investigate similar frameworks across various geographic and industry settings.

Practical implications

The findings suggest that incorporating STs into SCM is crucial for enhancing operational efficiency and resilience against disruptions such as COVID-19. This offers valuable insights for managers and policymakers in adopting technology-driven strategies for SCM.

Social implications

This study highlights the significant role of technology in sustaining supply chains during pandemics, thereby supporting economic stability and societal well-being. It underscores the importance of technological advancements in maintaining supply chain continuity in challenging times.

Originality/value

By empirically examining the effect of emerging technologies on enhancing SCM in the context of the COVID-19 pandemic, specifically in the Oman market, this research makes a unique contribution to the body of knowledge.

Details

Journal of Science and Technology Policy Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2053-4620

Keywords

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