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Article
Publication date: 20 June 2023

Junping Qiu, Zhongyang Xu, Haibei Luo, Jianing Zhou and Yu Zhang

Establishing and developing digital science and education evaluation platforms (DSEEPs) have several practical implications for the development of China's science, technology and…

Abstract

Purpose

Establishing and developing digital science and education evaluation platforms (DSEEPs) have several practical implications for the development of China's science, technology and education. Identifying and analyzing the key factors influencing DSEEP user experience (UX) can improve the users' willingness to use the platform and effectively promote its sustainable development.

Design/methodology/approach

First, a literature survey, a five-element model of UX and semi-structured interviews were used in this study to develop a DSEEP UX-influencing factor model, which included five dimensions and 22 influencing factors. Second, the model validity was verified using questionnaire data. Finally, the key influencing factors were identified and analyzed using a fuzzy decision-making trial and evaluation laboratory (fuzzy-DEMATEL) method.

Findings

Fourteen influencing factors, including diverse information forms and comprehensive information content, are crucial for the DSEEP UX. Its optimization path is “‘Function Services’ → ‘Information Resources’ → ‘Interaction Design’ → ‘Interface Design’ and ‘Visual Design’.” In this regard, platform managers can take the following measures to optimize UX: strengthening functional services, improving information resources, enhancing the interactive experience and considering interface effects.

Originality/value

This study uses a combination of qualitative and quantitative research methods to determine the key influencing factors and optimization path of DSEEP UX. Optimization suggestions for UX are proposed from the perspective of platform managers, who provide an effective theoretical reference for innovating and developing a DSEEP.

Details

Library Hi Tech, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0737-8831

Keywords

Article
Publication date: 4 June 2024

Anis Ur Rehman and Yasir Arafat Elahi

The present study, underpinned by the stimulus-organism-response (SOR) theory, aims to examine the impact of packaging semiotics on brand image, perceived brand quality, brand…

Abstract

Purpose

The present study, underpinned by the stimulus-organism-response (SOR) theory, aims to examine the impact of packaging semiotics on brand image, perceived brand quality, brand loyalty and purchase intention of well-established food brands.

Design/methodology/approach

A self-administered questionnaire was disseminated to participants residing in the Lucknow region of India. We conducted an experiment in which 374 participants evaluated the factors on a stimulus (chips packaging) using an online survey. Collected data were analysed through structural equation modelling (SEM).

Findings

The result suggests that packaging semiotics exhibits a positive influence on brand image and perceived brand quality of consumers. The brand image significantly impacts brand loyalty and consumers’ purchase intention. In addition, the perceived brand quality has a positive significant impact on brand loyalty, but a negative and insignificant influence on purchase intention. The results show that both brand image and perceived brand quality significantly mediate the relation between packaging semiotics and brand loyalty. Brand image significantly mediates but perceived brand quality does not mediate the relation between packaging semiotics and purchase intention.

Practical implications

The results of the study will assist food brands in determining how to utilise semiotics in packaging to positively influence brand image, perceived brand quality, brand loyalty and consumers’ intent to purchase.

Originality/value

The study is unique in the sense that it assesses the role of packaging semiotics as antecedent in mapping of brand loyalty and purchase intention through brand image and perceived product quality. This study takes a lead as these constructs have been less explored relatively from the lens of packaging semiotics in an emerging Asian market.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 3 June 2024

Duygu Yavuzkasap Ayakta, Şule Altun Kurtoğlu and Demet Yilmaz

Wool fiber is accepted as one of the natural and renewable sources and has been used in the apparel and textile industry since ancient times. However, wool fiber has the highest…

Abstract

Purpose

Wool fiber is accepted as one of the natural and renewable sources and has been used in the apparel and textile industry since ancient times. However, wool fiber has the highest global warming potential value among conventional fibres due to its high land use and high methane gas generation. This study aimed to recycle the wool fabric wastes and also to create a mini eco-collection by using the produced yarns.

Design/methodology/approach

This manuscript aimed to evaluate the fabric wastes of a woolen fabric producer company. Fabric wastes were opened with two different opening systems and fiber properties were determined. First, conventional ring yarns were produced in the company’s own spinning mill by mixing the opened fibres with the long fiber wastes of the company. In addition, opening wastes were mixed with different fibres (polyester, long wool waste, and Tencel fibres) between 25% and 70% in the short-staple yarn spinning mill and used in the production of conventional ring and OE-rotor yarns. Most of the yarns contained waste fibres at 50%. Recycled and virgin yarns were used as a weft and warp yarn and a total of 270 woven fabric samples were obtained and fabric properties were examined. Also, a fabric collection was created. A life cycle assessment (LCA) was made for one of the selected yarns.

Findings

At the end of the study, it was determined that it was possible to produce yarn and fabric samples from fiber blends containing high waste fiber ratios beyond 50%. All the woven fabric samples produced from conventional ring and OE-rotor yarns gave higher breaking, tearing and stitch slip strength values in the weft and warp direction than limit quality values of the company. In addition, abrasion resistance and WIRA steam stability properties of the fabric samples were also sufficient. Environmental analysis of the recycling of the wastes showed a possible decrease of about 9940034.3 kg CO2e per year in the global warming potential. In addition, fiber raw material expenses reduced yarn production cost about 50% in case of opened fabric waste usage. However, due to insufficient pilling resistance results, it was decided to evaluate the woven fabrics for the product groups such as shawls and blankets, where pilling resistance is less sought.

Originality/value

The original aspects of the article can be summarized under two headings. First, there are limited studies on the evaluation of wool wastes compared to cotton and polyester fibres and the number of samples examined was limited. However, this study was quite comprehensive in terms of opening type (rag and tearing), spinning systems (long and short spinning processes), fiber blends (waste 100% and blends with polyester, long wool waste and Tencel fibres) and yarn counts (coarser and finer). Recycled and virgin yarns were used as a weft and warp yarn and a total of 270 woven fabric samples were obtained using different colour combinations and weave types. All processes from fabric waste to product production were followed and evaluated. Life cycle assessment (LCA) and cost analysis was also done. The second unique aspect is that the problem of a real wool company was handled by taking the waste of the woolen company and a collection was created for the customer group of the company. Production was made under real production conditions. Therefore, this study will provide important findings to the research field about recycling, sustainability etc.

Details

International Journal of Clothing Science and Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 22 March 2024

Pin Luarn, Chiao-Chieh Chen and Yu-Ping Chiu

Social media has emerged as a prominent platform for marketers and brands to disseminate brand-related information. This study aims to investigate the impact of color congruence…

Abstract

Purpose

Social media has emerged as a prominent platform for marketers and brands to disseminate brand-related information. This study aims to investigate the impact of color congruence between themes and background on marketing effectiveness, focusing specifically on Instagram.

Design/methodology/approach

A laboratory experiment was conducted to investigate how color congruence between themes and background in brand posts influences flow and aesthetic experience, subsequently affecting marketing communication parameters such as brand attitude, visit intention, and eWOM on Instagram. Moreover, Adidas Originals was selected as the focal brand, and blue and white color was chosen as the primary color palette for the experimental material.

Findings

This study demonstrates that color congruence, regardless of brand layout or post, significantly influences flow and aesthetic experience, subsequently affecting marketing effectiveness.

Originality/value

This study contributes to the theoretical understanding of congruence theory and social media marketing, providing valuable insights for brands to enhance their communication through photographs and effectively manage their official Instagram accounts.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 21 May 2024

Mahesh Gupta, Harshal Lowalekar, Chandrashekhar V. Chaudhari and Johan Groop

Design Science (DS) is a relatively new paradigm for addressing complex real-world problems through the design and evaluation of artifacts. Its constituent methodologies are…

Abstract

Purpose

Design Science (DS) is a relatively new paradigm for addressing complex real-world problems through the design and evaluation of artifacts. Its constituent methodologies are currently being discussed and established in numerous related research fields, such as information systems and management (Hevner et al., 2004). However, a DS methodology that describes the “how to” is largely lacking, not only in the field of OM but in general. The Theory of Constraints (TOC) and its underlying thinking processes (TP) have produced several novel artifacts for addressing ill-structured real-world operations problems (Dettmer, 1997; Goldratt, 1994), but they have not been analyzed from a DS research standpoint. The purpose of this research is to demonstrate how TOC’s thinking process methodology can be used for conducting exploratory DS research in Operations and Supply Chain Management (OSCM).

Design/methodology/approach

A case study of spare parts replenishment illustrates the use of TOC’s thinking processes in DS to structure an initially unstructured problem context and to facilitate the design of a novel solution.

Findings

TOC’s thinking processes are an effective methodology for problem-solving DS research, enabling the development of novel solutions in initially unstructured and wicked problem situations. Combined with structured CIMO design logic TOC’s thinking process offers a systematic method for exploring wicked problems, designing novel solutions, and demonstrating theoretical contributions.

Research limitations/implications

The implication for research is that TOC’s thinking process methodology can provide important elements of the lacking “how to” methodology for DS research, not only for the field of OM but in general for the field of management.

Practical implications

The practical outcome of the research is a novel design for dynamic buffer-based replenishment that extends beyond organizational boundaries.

Originality/value

This work shows how the thinking processes can be used in DS research to develop rigorous design propositions for ill-structured problems.

Details

International Journal of Physical Distribution & Logistics Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0960-0035

Keywords

Article
Publication date: 2 April 2024

Lingling He, Miaochan Lin, Shichang Liang, Lixiao Geng and Zongshu Chen

This research explores the impact of classical aesthetics (e.g. order and symmetry) and expressive aesthetics (e.g. creativity and distinctiveness) on consumer green consumption.

Abstract

Purpose

This research explores the impact of classical aesthetics (e.g. order and symmetry) and expressive aesthetics (e.g. creativity and distinctiveness) on consumer green consumption.

Design/methodology/approach

This research conducted three studies. Study 1 explored the main effect of appearance aesthetics (appearance: plain vs classical vs expressive) on green products purchase intention through a one-factor between-subjects design. Study 2 verified the mediating role of perceived naturalness through two types of appearance aesthetics (appearance: classical vs expressive) between-subjects design. Study 3 verified the moderating role of product identity-symbolic attributes through a 2 (product identity-symbolic attributes: non-identity-symbolic vs identity-symbolic attributes) × 2 (appearance: classical aesthetics vs expressive aesthetics) between-subjects design.

Findings

Consumers will be more likely to purchase a green product that has classical aesthetics appearance (vs expressive aesthetics). Perceived naturalness mediates the effect of aesthetic appearance on consumer green consumption. Product identity symbol attributes moderate this effect. Specifically, for non-identity-symbolic green products, classical aesthetics can effectively enhance consumer purchase intention. For identity-symbolic green products, expressive aesthetics can effectively enhance consumer purchase intention.

Originality/value

Existing research suggests that aesthetic appearance can increase consumers’ evaluation of electronic products, beauty products and food, but the difference between aesthetics has not yet been explored. This research compares two aesthetics, contributing to the literature on aesthetic appearance in green products and offering valuable insights for managers’ green products marketing.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 12 July 2023

Hadi Mahamivanan, Navid Ghassemi, Mohammad Tayarani Darbandy, Afshin Shoeibi, Sadiq Hussain, Farnad Nasirzadeh, Roohallah Alizadehsani, Darius Nahavandi, Abbas Khosravi and Saeid Nahavandi

This paper aims to propose a new deep learning technique to detect the type of material to improve automated construction quality monitoring.

Abstract

Purpose

This paper aims to propose a new deep learning technique to detect the type of material to improve automated construction quality monitoring.

Design/methodology/approach

A new data augmentation approach that has improved the model robustness against different illumination conditions and overfitting is proposed. This study uses data augmentation at test time and adds outlier samples to training set to prevent over-fitted network training. For data augmentation at test time, five segments are extracted from each sample image and fed to the network. For these images, the network outputting average values is used as the final prediction. Then, the proposed approach is evaluated on multiple deep networks used as material classifiers. The fully connected layers are removed from the end of the networks, and only convolutional layers are retained.

Findings

The proposed method is evaluated on recognizing 11 types of building materials which include 1,231 images taken from several construction sites. Each image resolution is 4,000 × 3,000. The images are captured with different illumination and camera positions. Different illumination conditions lead to trained networks that are more robust against various environmental conditions. Using VGG16 model, an accuracy of 97.35% is achieved outperforming existing approaches.

Practical implications

It is believed that the proposed method presents a new and robust tool for detecting and classifying different material types. The automated detection of material will aid to monitor the quality and see whether the right type of material has been used in the project based on contract specifications. In addition, the proposed model can be used as a guideline for performing quality control (QC) in construction projects based on project quality plan. It can also be used as an input for automated progress monitoring because the material type detection will provide a critical input for object detection.

Originality/value

Several studies have been conducted to perform quality management, but there are some issues that need to be addressed. In most previous studies, a very limited number of material types were examined. In addition, although some studies have reported high accuracy to detect material types (Bunrit et al., 2020), their accuracy is dramatically reduced when they are used to detect materials with similar texture and color. In this research, the authors propose a new method to solve the mentioned shortcomings.

Details

Construction Innovation , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1471-4175

Keywords

Article
Publication date: 27 February 2023

Dilawar Ali, Kenzo Milleville, Steven Verstockt, Nico Van de Weghe, Sally Chambers and Julie M. Birkholz

Historical newspaper collections provide a wealth of information about the past. Although the digitization of these collections significantly improves their accessibility, a large…

Abstract

Purpose

Historical newspaper collections provide a wealth of information about the past. Although the digitization of these collections significantly improves their accessibility, a large portion of digitized historical newspaper collections, such as those of KBR, the Royal Library of Belgium, are not yet searchable at article-level. However, recent developments in AI-based research methods, such as document layout analysis, have the potential for further enriching the metadata to improve the searchability of these historical newspaper collections. This paper aims to discuss the aforementioned issue.

Design/methodology/approach

In this paper, the authors explore how existing computer vision and machine learning approaches can be used to improve access to digitized historical newspapers. To do this, the authors propose a workflow, using computer vision and machine learning approaches to (1) provide article-level access to digitized historical newspaper collections using document layout analysis, (2) extract specific types of articles (e.g. feuilletons – literary supplements from Le Peuple from 1938), (3) conduct image similarity analysis using (un)supervised classification methods and (4) perform named entity recognition (NER) to link the extracted information to open data.

Findings

The results show that the proposed workflow improves the accessibility and searchability of digitized historical newspapers, and also contributes to the building of corpora for digital humanities research. The AI-based methods enable automatic extraction of feuilletons, clustering of similar images and dynamic linking of related articles.

Originality/value

The proposed workflow enables automatic extraction of articles, including detection of a specific type of article, such as a feuilleton or literary supplement. This is particularly valuable for humanities researchers as it improves the searchability of these collections and enables corpora to be built around specific themes. Article-level access to, and improved searchability of, KBR's digitized newspapers are demonstrated through the online tool (https://tw06v072.ugent.be/kbr/).

Article
Publication date: 30 March 2023

Flora Bougiatioti, Eleni Alexandrou and Miltiadis Katsaros

Residential buildings in Greece constitute an important portion of the existing building stock. Furthermore, most of these buildings were built prior to the first Thermal…

Abstract

Purpose

Residential buildings in Greece constitute an important portion of the existing building stock. Furthermore, most of these buildings were built prior to the first Thermal Insulation Code of 1981. The article focuses on existing, typical residences built after 1920, which are found mostly in suburban areas and settlements all around Greece. The purpose of the research is to evaluate the effect of simple bioclimatic interventions focused on the improvement of their diurnal, inter-seasonal and annual thermal performance.

Design/methodology/approach

The applied strategies include application of thermal insulation in the building shell and openings, passive solar systems for the heating period and shading and natural ventilation for the summer period. The effect of the strategies is analysed with the use of building energy analysis. The simulation method was selected because it provides the possibility of parametric analysis and comparisons for different proposals in different orientations.

Findings

The results show that the increased thermal mass of the construction is the most decisive parameter of the thermal behaviour throughout the year.

Research limitations/implications

The typical residences under investigation are often found in urban and/or suburban surroundings. These mostly refer to free-standing buildings situated, which, in many cases, do not have the disadvantages and limitations that the geometrical characteristics of densely built urban locations impose on incident solar radiation (e.g. overshadowing during the winter) and air circulation (e.g. reduce natural ventilation during the summer). Nevertheless, even in these cases, the surrounding built environment may also have relevant negative effects, which were not taken under consideration and could be included in further, future research that will include the effect of various orientations, as well as of neighbouring buildings.

Practical implications

Existing residences built prior to the first Thermal Insulation Code (1981) form an important part of the building stock. Consequently their energy upgrade could contribute to significant conventional energy savings for heating and cooling, along with the inter-seasonal improvement of interior thermal comfort conditions.

Social implications

The proposed interventions can improve thermal comfort conditions and lead to a reduction of energy consumption for heating and cooling, which is an important step against energy poverty and the on-going energy crisis.

Originality/value

The proposed interventions only involve the building envelope and are simple with relatively low cost.

Details

International Journal of Building Pathology and Adaptation, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2398-4708

Keywords

Article
Publication date: 25 July 2023

M.K.P. Naik, Prabhas Bhardwaj and Vinaytosh Mishra

This paper aims to identify and analyze the challenges for the Varanasi handloom industry after the COVID pandemic by considering their impact on different sections of the weavers…

Abstract

Purpose

This paper aims to identify and analyze the challenges for the Varanasi handloom industry after the COVID pandemic by considering their impact on different sections of the weavers and subsequently suggest the best possible solution for the same.

Design/methodology/approach

A combined approach of expert opinion and in-depth literature reviews are used to identify the challenges, and a multicriteria decision-making tool is used to rank the challenges for the type of weaver.

Findings

This research provides an elaborated view of the problems faced by the handloom industry after the COVID pandemic and suggests that the success of the handloom business is subjected to the eradication of a wide number of challenges according to the type of weaver.

Practical implications

The findings of this research will help the policymakers to make and align their policies and strategies for the upliftment of the Varanasi handloom industry efficiently and effectively.

Originality/value

To the best of the authors’ knowledge, this is the first kind of study that focuses on identifying and prioritizing the barriers affecting the success of the Varanasi handloom industry after the COVID pandemic. Furthermore, the uniqueness of this research lies in its ability to study all three independent sections of the handloom industry, having different capabilities and limitations.

Details

Research Journal of Textile and Apparel, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1560-6074

Keywords

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