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1 – 3 of 3Xi Luo, Jun-Hwa Cheah, Xin-Jean Lim, T. Ramayah and Yogesh K. Dwivedi
The increasing popularity of live-streaming commerce has provided a new opportunity for e-retailers to boost sales. This study integrated signaling theory and social exchange…
Abstract
Purpose
The increasing popularity of live-streaming commerce has provided a new opportunity for e-retailers to boost sales. This study integrated signaling theory and social exchange theory to investigate how streamer- and product-centered signals influence customers’ likelihood of making an impulsive purchase in the live-streaming commerce context.
Design/methodology/approach
An online survey was designed and distributed to the target respondents in China using purposive sampling. A total of 735 valid responses were analyzed with partial least square structural equation modeling (PLS-SEM).
Findings
Both streamer-centered signals, i.e. streamer credibility and streamer interaction quality, were discovered to significantly influence product-centered signal, i.e. product information quality. Additionally, streamer interaction quality was found to have a significant impact on streamer credibility. Furthermore, it was observed that customer engagement played a significant mediating role in the relationship between product information quality and impulsive buying tendency. Moreover, the paths between product information quality and customer engagement, as well as the connection between engagement and impulsive buying tendency, were found to be moderated by guanxi orientation.
Originality/value
Despite the prevalence of impulsive purchases in live-streaming commerce, few studies have empirically investigated the impact of streamer and product signals on influencing customers’ impulsive purchase decisions. Consequently, to the best of our knowledge, this study distinguishes itself by offering empirical insights into how streamers use reciprocating relationship mechanisms to communicate signals that facilitate impulsive purchase decisions.
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Yewei Ouyang, Guoqing Huang and Shiyi He
Safety warnings remind construction workers about dangers and guide them to take necessary actions to avoid potential injuries, which could encourage their safe behavior. Workers’…
Abstract
Purpose
Safety warnings remind construction workers about dangers and guide them to take necessary actions to avoid potential injuries, which could encourage their safe behavior. Workers’ behavior compliance with the safety warnings would be impacted by the risk perception levels induced by the warnings. This study aims to examine whether the design of safety warnings would impact the induced risk perception of workers
Design/methodology/approach
This study compared the risk perception levels of construction workers when processing two forms of safety warnings, i.e., safety signs and safety comics, which are commonly used in construction workplaces. Construction workers (n = 20) volunteered for an experiment with an implicit paradigm to probe how they perceive these safety warnings, using event-related potentials (ERPs) features collected by an electroencephalogram (EEG) sensor to indicate the risk perception level
Findings
The results demonstrated that the design of safety warnings would impact the induced risk perception. The safety signs and safety comics performed differently in inducing the workers’ risk perception. The safety signs representing prohibition and caution warnings induced significantly higher risk perception than the comics, and there were no significant differences regarding direction warnings
Originality/value
This is the first study to compare the risk perception levels between various forms of safety warnings presenting safety information in different ways. The findings would help to expand the knowledge of the relationship between the design of safety warnings and workers’ safety behavioral compliance
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Janappriya Jayawardana, Malindu Sandanayake, Supun Jayasinghe, Asela Kulatunga and Guomin Zhang
The present study aims to identify significant barriers to adopting prefabricated construction (PFC) in developing economies using a study in Sri Lanka and develop an integrated…
Abstract
Purpose
The present study aims to identify significant barriers to adopting prefabricated construction (PFC) in developing economies using a study in Sri Lanka and develop an integrated strategy framework to mitigate and overcome the obstacles.
Design/methodology/approach
The research process included a comprehensive literature review, a pilot study, a questionnaire survey for data collection, statistical analysis and a qualitative content analysis.
Findings
Ranking method revealed that all 23 barriers were significant. Top significant barriers include challenges in prefabricated component transportation, high capital investment costs and lack of awareness of the benefits of PFC among owners/developers. Factor analysis clustered six barrier categories (BCs) that fit the barrier factors, explaining 71.22% of the cumulative variance. Fuzzy synthetic evaluation revealed that all BCs significantly influence PFC adoption in Sri Lanka. Finally, the proposed mitigation strategies were mapped with barriers to complete the integrated framework.
Practical implications
The study outcomes are relevant to construction industry stakeholders of Sri Lanka, who are keen to enhance construction efficiencies. The implications can also benefit construction industry stakeholders and policymakers to formulate policies and regulations and identify mitigation solutions.
Originality/value
The study provides deeper insights into the challenges to adopting prefabrication in South Asian countries such as Sri Lanka. Furthermore, the integrated framework is a novel contribution that can be used to derive actions to mitigate barriers in developing economies.
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