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This study explores how consumers perceive and interpret their own use of fashion when situated in two different contexts in everyday life. The methods this study adopts include auto-driving by utilizing four pictures by two participants in dress-down and dress-up situation, the interpretive case method mainly using confirmatory personal introspection (CPI) and member checks as to elicit independent conclusions of the original emic interpretation. As a result, this study reports the projective function of fashion in the expression of oneself and personality, demonstrates how situation plays a major role in consumers’ perception and use of fashion, and addresses a series of tensions and paradox resolutions between autonomy and conformity issues in different situations. Therefore, this study confirms the perspectives of Belk (1975) and Thompson and Haytko (1997). Also, the study shows how unique meanings describe the dialogue from the process of self-introspection, confirmative evaluation by other person, and interpretation of symbolic meanings embedded in brands.

This study examines the experiences and perceptions of boys and girls vis-à-vis racial integration in two former segregated South African secondary schools. The study is presented in a twofold way since it explores the ethnographic methodological understanding and dilemmas of conducting ethnographic race research in South Africa, and the gendered differences and identities through the manner in which the boys and the girls mediated racial integration in a micro school setting. These two dimensions are tied together in order to present a coherent relationship from the conceptual understanding of ethnographic race research to the dominant themes that emerged in the process of generating that knowledge. The study is part of a Ph.D. project, which was conducted in order to understand how the process of racial integration was experienced and perceived by students in two South African Secondary schools. In 1996 the South African government passed legislation desegregating segregated schools. However, a number of exclusive schools had already opened their doors to non-white students in the 1990’s. There had been studies conducted on these former segregated schools, which mirrored different dimensions from racial desegregation of schools to complex processes of racial integration (Bhana, 1994; Carrim & Mkwanazi, 1993; Dolby, 2001; Metcalfe, 1991; Valley & Dalamba, 1999). This study moved from a premise to study racially integrated schools with a relatively stable reputation in order to find out what is happening today in these schools vis-à-vis the process and extent of racial desegregation. What emerged at the end was a dialectic relationship between the gendered reaction to integration and the dominant school ethos.

Higher education is positively imbued with social meaning. Every academic ritual, scientific routine or scholarly practice carries meanings that go far beyond the situational motives of the actors themselves. Social science hermeneutics, one of the best-known institutionalised paradigms in German-speaking qualitative research, offers a sound methodological basis and various methodical variants in order to approach such latent meaning levels. With its focus on reconstructing the underlying logics, values and norm systems of interaction processes and social structures, social science hermeneutics tackles questions that are highly relevant for understanding contemporary developments in higher education strategy and policy. This chapter introduces readers to key concepts in social science hermeneutics and their potential for higher education research. Based on an overview of the main methodological characteristics, the authors then give an in-depth example of an interpretative process by providing a step-by-step reconstruction of different levels of meaning.

Interpretative Phenomenological Analysis (IPA) offers management researchers an approach which allows deep examination of the relationship between individuals and their environments, particularly in complex social situations. Phenomenology studies phenomena, or things and events, as they are perceived by people's consciousness. Interpretivism allows researchers to access such internal awareness of research participants by attempting to understand the words used by subjects to describe their experiences and perceptions. Inherently subjective, this approach requires self-awareness by the researcher and the willingness to abandon preconceived notions in favor of interactive listening and exploration, relying on terms and concepts volunteered by participants rather than nominated by theory or preceding literature. Qualitative text analysis software can be utilized to facilitate aggregation and distillation of the voluminous narratives that result from the open-ended semi-structured interviews typically employed to collect data for IPA. However, impartiality and discernment on the part of the researcher remain essential in interpreting any automated analytical results. The researcher becomes in essence a second-hand observer, peering through windows voluntarily opened by participants, attempting to understand their understanding of their world.

This chapter introduces IPA, providing an overview of its rationale and approach, and illustrates its application in a management-related setting, focusing on cultural adaptation of immigrant professionals.

This chapter outlines the potential of phenomenology to illuminate how individuals experience the emotions replete within organizations. It employs one particular type of phenomenological approach known as Interpretative Phenomenological Analysis (IPA). The chapter considers how the hermeneutic and phenomenological foundations of this approach lend themselves to the study of affect. The chapter then clarifies and develops established IPA guidelines to render them more appropriate for research on emotions. In doing so, the chapter demonstrates how IPA can produce contextualized accounts that explore the role of emotions in individuals’ experiences of organizational events and processes.

Seeing inclusive education as a process of removing barriers and dis-abilities and to foster participation and learning for all students in educational organizations (Ainscow & Sandill, 2010; Florian & Beaton, 2018), research approaches and perspectives are valuable for sustaining a theoretically, analytically and methodologically consistent perspective on social order and structural barriers as well as on their transformation. This analytical research perspective challenges researchers to reflect on the positionality and normativity of their research as well as the problem of reification of deficit-oriented categories in educational research (Messiou, 2017). The chapter analyses how the problem of normativity and reification is addressed in the practice of international qualitative research and publishing, in regard to inclusive education. It endeavours to provoke critical thinking about how inclusive education research can target these challenges by discussing interpretative and reconstructive research approaches. Hence, the paper explores how to develop ways of analysing processes and practices regarding inclusion and exclusion.