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The idea that a significant portion of what consumers do, feel, and think is driven by automatic (or “implicit”) cognitive processes has sparked a wave of interest in the development of assessment tools that (attempt to) capture cognitive processes under automaticity conditions (also known as “implicit measures”). However, as more and more implicit measures are developed, it is becoming increasingly difficult for consumer scientists and marketing professionals to select the most appropriate tool for a specific research question. We therefore present a systematic overview of the criteria that can be used to evaluate and compare different implicit measures, including their structural characteristics, the extent to which (and the way in which) they qualify as “implicit,” as well as more practical considerations such as ease of implementation and the user experience of the respondents. As an example, we apply these criteria to four implicit measures that are (or have the potential to become) popular in marketing research (i.e., the implicit association test, the evaluative priming task, the affect misattribution procedure, and the propositional evaluation paradigm).

The burnt-out Grenfell tower is a symbol of trauma and sacrificed lives. The brutalist block as a technology of trauma, viewed through its mediated depictions, reveals its condemned predicament between slippages in bureaucracy and governance. Through the formal enquiry into the disaster, the Grenfell victims' trauma is revived, replayed and contained within an archive in which victimhood is captured in a number of stages. The charred remains of the tower as a chronotrope of trauma and of lives cut short yields readings into the politics of social housing, gentrification and social displacement. The testimonials from Grenfell are temporally elongated both through the public review but also in the traces of victims' narratives left on social media in real time through flesh witnessing and as an online repository of death narratives. As a tower of trauma and as the forensic evidence of a disaster, Grenfell is part of the iconography of the ‘blackened’ and their necroaesthetics.

This study provides empirical support for a link between video game play and likelihood to major in a STEM field.

Using the National Longitudinal Study of Adolescent Health (Add Health), this study investigates whether adolescents who play video games are more likely than those who do not to choose a STEM field major in college, and if other characteristics explain this relationship.

Results from a nested series of logistic regression models show that – compared to those who do not play video games in adolescence – teens who play video games are 70% more likely to major in a STEM field when they attend college.

The Add Health dataset allows for empirical verification of the link between video game play and STEM major choice, but it is dated. Future research should use more recent data. Factors such as gaming platform and game genre are likely to be key variables in future research.

This finding lends support for including video game play as a potential factor in future studies on college major choice, and offers further empirical support for utilizing video games as a potential gateway into STEM.

Going beyond previous research, this study finds that playing commercial video games may be one entry point to STEM fields, and implies that it is important to understand the impact of games that millions of young people play.

Black death on a loop online through the click economy brings to bear the mimetic violence associated with Blackness. The idea of consuming Black death as a repeat event highlights the visceral economy of online consumption practices in which Black death is shared and passed on as viral content. The foreshadowing of the Black body and Black death is both banalized and commodified as content for instant gratification spread via algorithms, tagging, likes and newsfeeds. The distributive popular economy online and the offering of Black death through a click economy redrafts Blackness through its historic fungibility of slavery and White oppression, and equally ‘virtuality’ in which both its hyper-visibility and invisibility assemble it through new modalities of violence whilst invoking new spaces to commune, grieve and experience collective grief for these demised bodies. Blackness is made perceptible through its liminality and denial of its corporeality such that both social death and mortal death are ascribed to it. This chapter agitates against the futility of Black death by its quest to read Black humanism online as a moment of empowerment and emancipation to reclaim Blackness and to defy its formlessness in the digital economy as the new graveyard of its spiritual resurrection.

Signs of a new period of theoretical and methodological ferment – consequent real growth – are finally appearing on the horizon. Old theoretical and methodological issues that have merely been papered over in the past, stymieing progress for decades, are now undergoing long-awaited resolution. New burning issues necessary to stimulate theoretical and methodological growth are now being raised for resolution in the future. Perhaps, no better evidence of this potential renewal of interactional thought can be provided than in the seven chapters published in this edition of the “Blue-Ribbon Papers.” The first three of these chapters aim to resolve, or – at least – reframe long-standing theoretical and methodological controversies.

This chapter explores inclusive approaches to reading instruction for Australian Aboriginal and/or Torres Strait Islander children. Drawing from the literature on effective reading instruction, culturally appropriate instructional practices, and the authors’ research on reading interventions in remote communities in Australia we assert that to be inclusive you must provide a learning environment that supports all students to learn. Further, that the approaches used in this learning environment should be evidence-based.

Commodity racism, as conceived by Anne McClintock (1995), describes a novel cultural formation, binding difference, power, and consumption to one another, a creation at the interface of imperialism and industrialism in the late 19th century that offered an emergent language to simultaneously make sense of difference, fashion identity, cultivate desire, and sell stuff. Importantly, as it remapped the world, placing peoples and cultures in ranked social locations, it also reconfigured gender, the body, and taste as it rerouted the flows between public and private spheres. At its core, as expressed quite clearly in the soap advertisements McClintock analyzes, commodity racism stated the (then) accepted facts of white supremacy, underscoring the propriety of imperial expansion and settling, in many ways, for consumers hailed through it the racial question of the day.