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This volume has sought to identify the benefits of using cognitive psychology in understanding the tourist experience. It discusses areas where tourism researchers should be cautious in applying cognitive psychology. Certainly, t scholars must understand the assumptions, criticisms and limitations of cognitive theories and associated data collection techniques. Cognitive psychology is a dynamic field with alternative theoretical perspectives and emerging debates. This volume discusses particular mainstream ideas, such as cognitive appraisal theory and seeks to identify their relevance and identifies difficulties and perceived limitations scholars discover in exploring this new field.

Psychological well-being (PWB) is defined as one’s level of psychological happiness and health, encompassing life satisfaction and feelings of accomplishment. The literature on PWB has progressed rapidly in the past few decades. Meanwhile, camping has become a fast-growing outdoor recreation business in Taiwan. However, there is no extant research specifically focused on understanding the influences of travel distance on PWB in the context of eco-entrepreneurship such as sustainable camping management. This study aims to explore the PWB differences of campers who were from different living circles, travel distances, and regions in Taiwan. The study settings were the campgrounds in Wuling National Forest Recreation Area and Xitou Nature Education Area which were two renowned outdoor recreation and tourism destinations in Taiwan. There were totally 701 campers who responded to the on-site camper surveys. Campers’ residential zip codes were asked in the questionnaire and Google Maps was utilized to calculate campers’ travel distance, living circle, and residential region. To measure campers’ perceptions of PWB, the Ryff’s (1995) Scales of Psychological well-being theory was employed. The gravity model which provides an estimate of the volume of flows of goods, services, or people between two or more locations was used to explain the relationships between PWB and travel distance. The results indicated that campers who were members of a closer living circle and traveled shorter distance group to the campground, and campers who lived in the central region of Taiwan perceived higher levels of PWB. The management implications for eco-entrepreneurship on camping are provided.