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This paper aims to develop an experimental paradigm to assess effects of degrees of logo change on logo processing speed to provide rigid tests of the effects of objectified degrees of logo changes and to understand how degrees of logo change interact with consumer and market conditions.

Experiment 1 (N = 120) used a 3 (degree of change: no vs small vs substantial change) unifactorial between-subjects design to develop the experimental paradigm for the effects of degrees of logo change. Experiment 2 (N = 148) examined effects of brand consciousness and exposure in a 3 (degree of change: original vs small vs substantial change) × 2 (exposure: 1 vs 3 exposures) between-subjects design with brand consciousness as a continuous moderator to extend the paradigm to a more naturalistic marketing communication setting.

Substantial logo changes harmed processing speed of highly brand conscious consumers in particular. Furthermore, substantial logo changes decreased processing speed, which was compensated by repeated exposure to the redesigned brand logo.

The findings suggest that brand consciousness creates a tunnel vision, which impairs openness to changes in brand image. Furthermore, the findings imply that brand logos can be (substantially) changed without hurting logo processing speed: only a few exposures are needed to neutralize these effects.

This is the first study that provides rigid tests of objectified degrees of logo changes, extended to a more naturalistic marketing communication setting, by examining brand consciousness and exposure effects.

This paper argues for adopting the development of critical thinking as a key component of management education. It discusses various deficiencies in the traditional instructional process, noting that the most insidious problem is that many educators suffer from the misguided belief that they routinely emphasize critical thinking in their instructional tasks. The paper then presents a detailed prospectus, based on insights from practice, for a new orientation to the traditional instructional process. Comments are also offered on changing over to the suggested instructional orientation.

This paper aims to explore the crucial role of socio-cultural factors in the entrepreneurial experiences of women in the Gulf region.

A focused qualitative systematic analysis of 65 published articles was conducted to present existing approaches to studying women's entrepreneurship in the Gulf Cooperation Council (GCC) and identify the key socio-cultural factors impacting women's entrepreneurial realities.

It was found that gender roles, family influence, social networking and religion are among the most significant factors influencing the entrepreneurial experiences of women in the GCC.

It was found that the region's prevalent social norms, vis-à-vis how gender roles are defined and practiced, greatly influence the lived experiences of women entrepreneurs. The role of family support (or lack thereof) and the access to networking opportunities to start and grow ventures significantly affect women's entrepreneurial successes. The findings also point to the overarching ideological and practical guidance, Islam is believed to offer, on how life in general and businesses, in particular, should be conducted.

The paper contributes to the burgeoning literature on women's entrepreneurship in the Gulf by promoting context-dependent knowledge. In particular, the findings highlight the importance of critical and nuanced evaluation of existing theories of gender and entrepreneurship. The examination can help policymakers develop more effective and inclusive entrepreneurship policies in the region.

The purpose of this paper is to investigate the role of actual and ideal congruity in predicting the repurchase intentions of young women in relation to inconspicuous fashion items.

The research focussed on a non-luxury intimate apparel brand, typical of daily use and private consumption. Regression analyses were conducted on a sample of 308 young female consumers to identify the effect of actual and ideal congruity in determining repurchase intentions. A cluster analysis based on actual self-concept was employed to develop a typology for consumers.

Unexpectedly, the findings revealed that ideal congruity is a stronger predictor of repurchase intentions than actual congruity. Further, based on actual self-concept, three profiles of young women emerged: active romantics, self-assureds and reliables. The clusters differed in relation to perceptions of brand personality and the effect of self-congruity on repurchase intentions.

This study was conducted using participants from one university in Northern Italy. Thus, the main limitations of this study relate to sample size and selection. Additionally, this study only investigated the perceptions of young women.

This study suggests that non-luxury intimate apparel items, typical of daily use, are not merely functional purchases, but reflect young women’s self-expression motives. Accordingly, fashion marketers should focus on consumers’ ideal self-concepts to develop effective promotion strategies. Further, specific dimensions of brand personality should be considered in relation to the different clusters.

This study shows that repurchase intentions towards inconspicuous non-luxury fashion items are explained more by self-esteem motives (i.e. ideal congruity) than self-consistency motives (i.e. actual congruity).

The purpose of this paper is to examine the relationship between corporate identity, corporate marketing and the pursuit of corporate objectives, particularly those objectives that require action at a societal level.

The research is based on a literature review and an holistic, multiple method case study, drawing on e‐mail newsletters, interviews, web sites, media articles and organizational documents.

Corporate identity may serve as a constraint on behaviour that limits strategic and tactical options. It may also constitute a strategic resource that enables action. The seven distinctive characteristics of front organizations identified in the paper enable them to overcome some of the constraints experienced by other organizational types in pursuing corporate objectives requiring action at a societal level.

Future research directions include: analysis and theory development in relation to the design and marketing of a “packaged present” CI; the expansion of this analysis to other types of temporary organizations; and further exploration of the implications of temporality for corporate marketing.

Deploying an “active” definition of corporate identity can take practitioners beyond the audit‐based approach, with its focus on understanding “what the organization is”, to a strategic approach to corporate marketing focused on the temporal question “what does the organization wish to become?”

This paper begins to address two significant gaps in the corporate marketing and corporate identity literatures: the first in relation to corporate identity and temporality; and the second in relation to temporary organizations, particularly front organizations. The paper identifies seven distinctive characteristics of front organizations, which provide the basis for future research.

The purpose of this study is to contrast athlete endorsement vs athlete sponsorship from a power imbalance perspective when a scandal strikes the athlete.

A first study was conducted with a probabilistic sample of 252 adult consumers where the type of brand–athlete relationship (endorsement or sponsorship) and the level of congruence between the two entities (low or high) were manipulated in a mixed experimental design. A second study with a probabilistic sample of 118 adult consumers was conducted to demonstrate that consumers perceive that the balance of power between the brand and the athlete is not the same in endorsement and sponsorship situations.

The results of the first study showed that when an athlete is in the midst of a scandal, the negative impact on the associated brand is stronger in the case of an endorsement than in the case of a sponsorship. However, this occurs only when the brand–athlete relationship is congruent. The results of the second study showed that the athlete’s power relative to the brand is greater in an endorsement than in a sponsorship context.

The findings suggest that a company that worries about the possibility that the athlete with whom it wants to build a relationship be eventually associated with some negative event (e.g. a scandal) should consider sponsorship rather than endorsement as a strategy.

This study is the first to compare the athlete endorsement and sponsorship strategies in general and the first to put forward the notion of power imbalance in brand–athlete partnerships, its impact on how the two entities are represented in consumers’ memory networks and the consequences on brand attitude when the athlete is associated with a negative event.

The area of behavioural phenotype research and related clinical practice is now recognised as one of high relevance to all practitioners who help people with learning disabilities, whatever their age. Knowledge continues to accumulate rapidly regarding aspects pertaining to aetiology, likely developmental, emotional and behavioural challenges, useful multidisciplinary interventions and supports and long‐term prognosis. This paper reviews the concept, its history and recent developments, focusing on those aspects which are of particular importance to clinical and other care and support professionals and their clients. There is a continuing need for widespread dissemination of the large body of relevant information, and its application to practice in order to maximise benefits for people with learning disabilities and their families.

This paper aims to update with information about edible coating on minimally processed and fresh fruits, focussing on the composition, active ingredients, antimicrobial concentration and their effect on ripening rate, phytonutrients retention and shelf-life of fruits. In future, the data will be helpful for the processors to select the best coating material and its effective concentration for different fresh and minimally processed fruits.

Major scientific information was collected from Scopus, Web of Science, Mendeley and Google Scholar. Several key words such as postharvest, edible coating, phytonutrients, shelf-life enhancement, bioactive compounds, minimally processed fruits and antimicrobial compounds were used to find the data. Relevant information was collected by using 90 recent research and review articles.

The main findings of this comprehensive review are to improve the quality of fruits, to meet the next-generation food security needs. However, in the process of achieving the goal of improving quality of food produce, embrace of synthetic, non-biodegradable packaging materials have increased, creating serious pollution problem. Amidst several alternatives for replacement of synthetic packaging, the option of biodegradable films and coatings showed promising results.

The paper represents recent information about the edible coating used for the enhancement of shelf-life of fresh and minimally processed fruits.

THE ORGANISATION OF a survey at Manchester Polytechnic, following closely upon prolonged correspondence in a semi‐professional journal, testifies to the fear of some colleagues that the public takes a poor view of its librarians. ‘The catalogue does not mention it and the librarians here are useless,’ said Livy in the Apollo Library in Rome. But need we imagine that many modern readers would echo his verdict?

This paper aims to analyze the relationship among measures of resource and service usage and other features of academic libraries in the USA and Canada.

Through the use of a self‐organizing map, academic library data were clustered and visualized. Analysis of the library data was conducted through the computation of a “library performance metric” that was applied to the resulting map.

Two areas of high‐performing academic libraries emerged on the map. One area included libraries with large numbers of resources, while another area included libraries that had low resources but gave greater numbers of presentations to groups, offered greater numbers of public service hours, and had greater numbers of staffed service points.

The metrics chosen as a measure of library performance offer only a partial picture of how libraries are being used. Future research might involve the use of a self‐organizing map to cluster library data within certain parameters and the identification of high‐performing libraries within these clusters.

This study suggests that libraries can improve their performance not only by acquiring greater resources but also by putting greater emphasis on the services that they provide to their users.

This paper demonstrates how a self‐organizing map can be used in the analysis of large data sets to facilitate library comparisons.