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1 – 10 of 131Life studies are a rich source for further research on the role of the Afro‐American woman in society. They are especially useful to gain a better understanding of the…
Abstract
Life studies are a rich source for further research on the role of the Afro‐American woman in society. They are especially useful to gain a better understanding of the Afro‐American experience and to show the joys, sorrows, needs, and ideals of the Afro‐American woman as she struggles from day to day.
Glenda J. Ross, Diana Popova, Gerald C. Ubben and Cynthia Norris
The curriculum and instruction model, My Place, Your Place, Our Place (MYOPlace), is a vehicle for implementing internationalization of teaching and learning in elementary and…
Abstract
The curriculum and instruction model, My Place, Your Place, Our Place (MYOPlace), is a vehicle for implementing internationalization of teaching and learning in elementary and secondary schools by creating partnerships across borders to create learning projects to supplement existing local educational goals within a global con text. The model was developed at the University of Tennessee in Knoxville, Tennessee USA and Bourgas Free University in Bourgas, Bulgaria. It has been field tested in elementary and secondary schools in schools in rural Appalachia (a mountain region( of East Tennessee and in urban schools in Bourgas on the Black Sea coast.
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Sharon Schembri and Jac Tichbon
The purpose of this paper is to address the question of cultural production, consumption and intermediation in the context of digital music.
Abstract
Purpose
The purpose of this paper is to address the question of cultural production, consumption and intermediation in the context of digital music.
Design/methodology/approach
This research adopts an interpretivist, ethnoconsumerist epistemology along with a netnographic research design combined with hermeneutic analysis. Interpreting both the text view and field view of an ethnoconsumerist approach, the netnographic research design includes participant observation across multiple social media platforms as well as virtual interviews and analysis of media material. The context of application is a digital music subculture known as Vaporwave. Vaporwave participants deliberately distort fundamental aspects of modern and postmodern culture in a digital, musical, artistic and storied manner.
Findings
Hermeneutic analysis has identified a critical and nostalgic narrative of consumerism and hyper-reality, evident as symbolic parallels, intertextual relationships, existential themes and cultural codes. As a techno savvy community embracing lo-fi production, self-releasing promotion and anonymity from within a complexity of aliases and myriad collaborations, the vaporous existentialism of Vaporwave participants skirts copyright liability in the process. Accordingly, Vaporwave is documented as blurring reality and fantasy, material and symbolic, production and consumption. Essentially, Vaporwave participants are shown to be digital natives turned digital rebels and heretical consumers, better described as cultural curators.
Research limitations/implications
This research demonstrates a more complex notion of cultural production, consumption and intermediation, argued to be more accurately described as cultural curation.
Practical implications
As digital heretics, Vaporwave participants challenge traditional notions of modernity, such as copyright law, and postmodern notions such as working consumers and consuming producers.
Social implications
Vaporwave participants present a case of digital natives turned digital rebels and consumer heretics, who are actively curating culture.
Originality/value
This interpretive ethnoconusmerist study combining netnography and hermeneutic analysis of an online underground music subculture known as Vaporwave shows digital music artists as cultural curators.
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Discusses the use of “now‐what” sessions to end workshops, using processesthat are both empowering and ethical for facilitators and participants.It is necessary for the…
Abstract
Discusses the use of “now‐what” sessions to end workshops, using processes that are both empowering and ethical for facilitators and participants. It is necessary for the facilitator of these sessions to choose suitable activities with care and forethought, always taking into account the aims of the session and the needs of the participants.
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Unmentionable products are those that are considered to be offensive,embarrassing, harmful, socially unacceptable, or controversial to somesignificant segment of the population…
Abstract
Unmentionable products are those that are considered to be offensive, embarrassing, harmful, socially unacceptable, or controversial to some significant segment of the population. Examples of these products include personal hygiene products, cigarettes, and even fur coats. Describes empirical research, based on a cross‐sectional survey of 248 subjects, which provides a taxonomy of these products. Objectives of the research were to determine if unmentionable products still exist; and to assist brand marketers with market strategies. Two key factors were found to group unmentionable products together: level of controversy/harm; and level of communication. There were two groups of unmentionable products based on this classification: controversial/harmful and public communication; and beneficial and private communication. Certain products were not unmentionable. Managerial implications include careful target market segmentation, particularly for controversial/public products. For beneficial private products, high quality and accurate information is critical. Unmentionable products still exist after 14 years, and both the concept itself and the determining factors are timeless, even though specific products will change over time.
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Library of Congress update The Urgent Supplemental Appropriations Bill for FY 1986 signed into law in July by Ronald Reagan contained an appropriation of $867 000 for the Library…
Abstract
Library of Congress update The Urgent Supplemental Appropriations Bill for FY 1986 signed into law in July by Ronald Reagan contained an appropriation of $867 000 for the Library of Congress. This means that the general reading room is able to restore evening and weekend hours. The ten “Books Not Bombs” people who first protested the closure spent several weeks in July in a courtroom trial, where testimony was given by the Librarian of Congress and other officials. Since the “freedom readers”; as they are called in a newspaper article, face jail and/or a fine, perhaps appreciative scholars and researchers should start a fund to help defray the costs of their protest.
LIBRARY ASSOCIATION CONFERENCE affairs occupy our foreground this month of course. The Llandudno meeting will, we understand, be the last to be held in the spring. Various…
Abstract
LIBRARY ASSOCIATION CONFERENCE affairs occupy our foreground this month of course. The Llandudno meeting will, we understand, be the last to be held in the spring. Various considerations, weighty enough, have made the early meeting undesirable. Municipal and county library authority members are occupied with elections and university and college librarians are pressed with imminent examinations. September, therefore, will hereafter be conference month, which, for those who so regard conferences, makes them a welcome extension of summer holidays. It also intrudes them into the holiday season and increases their cost and the difficulty of accommodating so large an assembly in halls and hotels.
The purpose of this paper is to present an annotated bibliography of the new poetry volumes from the Poets House 2009 Poetry Showcase.
Abstract
Purpose
The purpose of this paper is to present an annotated bibliography of the new poetry volumes from the Poets House 2009 Poetry Showcase.
Design/methodology/approach
The titles were selected from the Poets House 2009 Poetry Showcase as titles that are both challenging and accessible.
Findings
This list provides the librarian and reader with a guide to collection development in poetry.
Originality/value
This is one of the few lists of its kind showcasing contemporary poetry.
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This study aims to illustrate how firms engage in rhetorical history, i.e. “the process by which managers skillfully impose meaning on a firm’s past as a persuasive and agentic…
Abstract
Purpose
This study aims to illustrate how firms engage in rhetorical history, i.e. “the process by which managers skillfully impose meaning on a firm’s past as a persuasive and agentic process” (Suddaby et al., 2010). The case study shows that the connection of past events to specific and schematic narratives allows external events to be appropriated and used by Starbucks as assets to achieve its organizational goals (e.g. legitimacy).
Design/methodology/approach
The study is based on a close reading and coding of 1,852 “stories” (2,470 pages) published by Starbucks between 2003 and 2020.
Findings
The authors first show that Starbucks’ language relies heavily on terms referring to temporality. The authors then highlight the organization’s efforts to assert its history, to emphasize its heritage and to inscribe itself in local and national histories. With this case study, the authors contribute to the ongoing debate on history as an organizational resource. The study shows how brands that are not necessarily “historical” can mobilize rhetorical history in their strategic marketing.
Research limitations/implications
This case study illustrates four heritage implementation strategies: narrating, visualizing, performing and embodying. Further research could contribute to the discussion of rhetorical history production practices, in particular how heritage elements are validated, articulated, related and adopted by organizations (Burghausen and Balmer, 2014).
Originality/value
The research shows that the main mechanism for constituting social memory assets does not lie in the accumulation of narratives, but in the coupling of narratives at different levels, and in the inclusion of several stakeholders within the narratives. The research also highlights that the affirmation of the historicity of the firm is a prerequisite for the constitution of social memory assets. The research shows that there are a wide variety of ways to convey historical narratives, in particular the essential role leadership plays in the rhetorical process of historicization. The research also shows that the issues of identity and legitimacy are more closely linked than previous research has suggested. In a way, rhetorical history serves strategic management as much as marketing. The porosity between the different audiences allows for a strong alignment between stakeholders, thus consolidating a competitive advantage that lies at the heart of Starbucks’ success, and which notably contributes to reinforcing its core value proposition (i.e. access to a “welcoming, safe and inclusive” third place) and its relational business model. Finally, the case shows that the mobilization of social memory assets does not necessarily lead to the use of nostalgic associations. In this case, for Starbucks, it is not a matter of cultivating memories of the “good old days” but of drawing inspiration from the past, of maintaining traditions to remain culturally relevant and of relying on these assets to project itself into the future.
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