Journal of Islamic Marketing: Volume 14 Issue 6


Table of contents

Consumer purchase of halal certified product: a quantitative systematic literature review

Muhammad Ashraf Fauzi

This study aims to review relevant studies concerning consumer purchase of halal-certified products. A total of 35 studies related to the consumer purchasing behavior of…


Factors influencing green purchase behavior among millennials: the moderating role of religious values

Muhammad Asif Qureshi, Asadullah Khaskheli, Jawaid Ahmed Qureshi, Syed Ali Raza, Komal Akram Khan

An individual’s standard of living is profoundly affected by industrialization and technology’s continuous revolution. At present, the environment is uncontrollable and global…


An empirical investigation of Islamic marketing ethics and convergence marketing as key factors in the improvement of Islamic banks performance

Edi Suandi, Herri Herri, Yulihasri Yulihasri, Syafrizal Syafrizal

This paper aims to investigate the influence of Islamic marketing ethics and convergence marketing on competitive advantage and bank performance.


Measurement and structural modelling on factors of Islamic Fintech adoption among millennials in Malaysia

Norafni @ Farlina Rahim, Mohammed Hariri Bakri, Bayu Arie Fianto, Nurazilah Zainal, Samer Ali Hussein Al Shami

This study aims to examine the results of structural equation modelling in applying unified theory of acceptance and use of technology in adopting Islamic Fintech among…


Adoption of halal cosmetics: extending the theory of planned behavior with moderating role of halal literacy (evidence from Pakistan)

Muhammad Yaseen Bhutto, Myriam Ertz, Yasir Ali Soomro, Mussadiq Ali Ali Khan, Waheed Ali

The purpose of this study is to develop an extended theory of planned behavior (TPB) model by adding religious commitment (RC) and self-efficacy as internal variables and…


COVID-19 and medical tourism intentions for Iran – a test of the risk perception attitude framework (RPAF)

Ferdos Abbaspour, Sanaz Soltani, Aaron Tham

This paper aims to examine whether medical tourism can be a frontrunner in terms of post-pandemic recovery for the industry

Online cross-religion donation during COVID-19: mediating role of empathy and trust

Hendy Mustiko Aji, Istyakara Muslichah

Most donation-related studies have extensively examined in-group donation behavior, but it is difficult to find similar studies that consider donations to out-group members. This…

Sustainability of religious travel and tourism: a profile deviation perspective

Ghada Talat Alhothali, Felix Mavondo, Islam Elgammal

In recent days, there has been an increasing interest towards achieving sustainable tourism objectives globally and specifically in Saudi Arabia. The benefits can be maximized if…

Muslim consumers’ brand-switching behavior in Lahore and Kuala Lumpur: a qualitative comparative case study

Munazza Saeed, Zarina Waheed, Aysha Karamat Baig, Ilhaamie Abdul Ghani Azmi

The purpose of this qualitative comparative study was to explore the brand-switching behavior of Muslim consumers in selected cities from Pakistan and Malaysia.

Promoting zakat compliance among business owners in Algeria: the mediation effect of compliance intention

Mouad Sadallah, Hijattulah Abdul-Jabbar, Saliza Abdul Aziz

This paper aims to explore the perception of business owners’ on zakat compliance by examining the influence of intention to pay zakat, attitude, subjective norm, perceived…


Saddling effect of underlying contracts on sales performance: a multi-group analysis in the takaful industry

Shinaj Valangattil Shamsudheen, Ziyaad Mahomed, Aishath Muneeza

This study aims to examine the impact of information overload (referred to as the saddling effect in this study) of underlying contracts on the sales performance of the salesforce…

Cover of Journal of Islamic Marketing



Online date, start – end:


Copyright Holder:

Emerald Publishing Limited

Open Access:



  • Prof Jonathan Wilson