Consumer purchase of halal certified product: a quantitative systematic literature review

Abstract

Purpose

This study aims to review relevant studies concerning consumer purchase of halal-certified products. A total of 35 studies related to the consumer purchasing behavior of halal-certified products in top-tier journals have been identified according to the recommended systematic literature review methodology.

Design/methodology/approach

A systematic literature review approach was implemented to examine, summarize and finally interpret the relevant research stream pertaining to consumer purchase of halal-certified products.

Findings

There are five research streams extracted from this systematic review, halal study context, theories adapted, covariance-based-structural equation modeling (SEM) vs partial least square-SEM, Muslim vs nonMuslim consumer and role of religiosity. Despite the growing interest in the quantitative approach in consumer purchase behavior in halal-certified products, scholars in halal consumer studies must have a greater extent of work. These include incorporating diverse theories in the framework, an advanced SEM approach, and relevant determinants to capture consumer purchasing of halal-certified products in the highly anticipated and profitable Muslim market.

Research limitations/implications

Findings would help researchers in halal studies to consider and contemplate critical issues, according to the research stream presented in this review.

Originality/value

To the best of the authors’ knowledge, this study is the first review of quantitative studies on consumer purchases of halal-certified products.

Citation

Fauzi, M.A. (2023), "Consumer purchase of halal certified product: a quantitative systematic literature review", Journal of Islamic Marketing, Vol. 14 No. 6, pp. 1397-1416. https://doi.org/10.1108/JIMA-09-2021-0299