To read this content please select one of the options below:

Consumer purchase of halal certified product: a quantitative systematic literature review

Muhammad Ashraf Fauzi (Faculty of Industrial Management, Universiti Malaysia Pahang, Gambang, Malaysia and Centre for Software Development and Integrated Computing, Universiti Malaysia Pahang, Gambang, Malaysia)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 30 March 2022

Issue publication date: 11 May 2023




This study aims to review relevant studies concerning consumer purchase of halal-certified products. A total of 35 studies related to the consumer purchasing behavior of halal-certified products in top-tier journals have been identified according to the recommended systematic literature review methodology.


A systematic literature review approach was implemented to examine, summarize and finally interpret the relevant research stream pertaining to consumer purchase of halal-certified products.


There are five research streams extracted from this systematic review, halal study context, theories adapted, covariance-based-structural equation modeling (SEM) vs partial least square-SEM, Muslim vs nonMuslim consumer and role of religiosity. Despite the growing interest in the quantitative approach in consumer purchase behavior in halal-certified products, scholars in halal consumer studies must have a greater extent of work. These include incorporating diverse theories in the framework, an advanced SEM approach, and relevant determinants to capture consumer purchasing of halal-certified products in the highly anticipated and profitable Muslim market.

Research limitations/implications

Findings would help researchers in halal studies to consider and contemplate critical issues, according to the research stream presented in this review.


To the best of the authors’ knowledge, this study is the first review of quantitative studies on consumer purchases of halal-certified products.



Fauzi, M.A. (2023), "Consumer purchase of halal certified product: a quantitative systematic literature review", Journal of Islamic Marketing, Vol. 14 No. 6, pp. 1397-1416.



Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

Related articles