To read the full version of this content please select one of the options below:

Philip Kotler: some of my adventures in marketing

Philip Kotler (Department of Marketing, Kellogg School of Management, Northwestern University, Evanston, Illinois, USA)

Journal of Historical Research in Marketing

ISSN: 1755-750X

Article publication date: 15 May 2017

Abstract

Purpose

This paper presents an autobiographical sketch of Philip Kotler.

Design/methodology/approach

I use an autobiographical narrative.

Findings

This sketch focuses on my contributions to the marketing discipline in teaching and, especially, in book publishing while including some of the many scholars who have collaborated with me.

Originality/value

This paper is a condensed sketch based on the full-length autobiography titled My Adventures in Marketing forthcoming on Kindle.

Keywords

Citation

Kotler, P. (2017), "Philip Kotler: some of my adventures in marketing", Journal of Historical Research in Marketing, Vol. 9 No. 2, pp. 203-208. https://doi.org/10.1108/JHRM-11-2016-0027

Publisher

:

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited