Philip Kotler: some of my adventures in marketing
Philip Kotler
(Department of Marketing, Kellogg School of Management, Northwestern University, Evanston, Illinois, USA)
8314
Abstract
Purpose
This paper presents an autobiographical sketch of Philip Kotler.
Design/methodology/approach
I use an autobiographical narrative.
Findings
This sketch focuses on my contributions to the marketing discipline in teaching and, especially, in book publishing while including some of the many scholars who have collaborated with me.
Originality/value
This paper is a condensed sketch based on the full-length autobiography titled My Adventures in Marketing forthcoming on Kindle.
Keywords
Citation
Kotler, P. (2017), "Philip Kotler: some of my adventures in marketing", Journal of Historical Research in Marketing, Vol. 9 No. 2, pp. 203-208. https://doi.org/10.1108/JHRM-11-2016-0027
Publisher
:Emerald Publishing Limited
Copyright © 2017, Emerald Publishing Limited