Reflections on the American Marketing Association Doctoral Consortium

Abstract

Purpose

The purpose of this paper is to describe the founding and impact of the American Marketing Association (AMA) Doctoral Consortium and to give credit to those responsible for developing this very successful academic program.

Design/methodology/approach

The paper comprises personal reflections and historical narrative.

Findings

The founding of the AMA Doctoral Consortium was led by Thomas Stoudt and was later ensured continuity through the support of Jagdish Sheth. The Consortium went through two markedly different eras. Similarities and differences between the early consortia from 1966 through the mid‐1970s and those since the mid‐1970s are presented to give a sense of how the Consortium has changed over its 45‐year history.

Originality/value

This brief note is the first attempt to document the founding and history of what has become an important institution in the marketing academy.

Citation

Lazer, W. and Bennett, P.D. (2011), "Reflections on the American Marketing Association Doctoral Consortium", Journal of Historical Research in Marketing, Vol. 3 No. 2, pp. 251-260. https://doi.org/10.1108/17557501111132181