Special issue on marketing sport through the ages

Journal of Historical Research in Marketing

ISSN: 1755-750X

Article publication date: 3 May 2011



(2011), "Special issue on marketing sport through the ages", Journal of Historical Research in Marketing, Vol. 3 No. 2. https://doi.org/10.1108/jhrm.2011.41203baa.003



Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

Special issue on marketing sport through the ages

Article Type: Call for papers From: Journal of Historical Research in Marketing, Volume 3, Issue 2

The JHRM invites submissions for a special issue focused on the history of sport marketing. For this special issue of JHRM, we particularly welcome manuscripts from scholars who address topics focused on the historical experience of sport marketing (and marketers) in local, national, regional, and global contexts, including but not limited to:

  • historical perspectives on sport marketing (e.g. theory, historiography);

  • unique challenges presented by the nature of sport, game, and leisure products marketing;

  • periodization in sport marketing;

  • how sport marketing helped shape, or was shaped by, marketing strategies in other industrial sectors;

  • comparative histories –, e.g. the marketing of Olympic vs local sports, or amateur vs professional sports;

  • sport marketing education and the professionalization of sport marketing;

  • histories of product innovation and development (e.g. the DH in baseball);

  • using history and heritage to market sports;

  • marketing sports across cultural, economic, and political boundaries;

  • the creation of national and international sports markets;

  • evolution of marketing strategies and tactics, successful and not (e.g. athlete endorsements, advertising campaigns);

  • developments in market segmentation (e.g. gender, age, ethnicity, race); and

  • the influence of media transformations;

The submission deadline for this special issue is January 30, 2012 with an expected publication date of November 2012. If you are unsure of the suitability of your topic, please contact the special issue Guest Editors:

J. Andrew Ross, University of Guelph, e-mail: jaross@uoguelph.ca or

Stephen Hardy, University of New Hampshire, e-mail: stephen.hardy@unh.edu

Submission procedures

Submissions for this special issue of JHRM may be sent electronically in either PDF format or MS Word as an e-mail attachment to either Guest Editor: J. Andrew Ross (at the e-mail address indicated above) or the JHRM Editor: Professor D.G. Brian Jones, School of Business, Quinnipiac University, Hamden, CT, USA, e-mail bjones1@quinnipiac.edu

Please include the phrase “JHRM Submission” in your e-mail subject line. Title the submission file attached with the lead author’s surname. Full submission guidelines can be found at the JHRM webpage: www.emeraldinsight.com/jhrm.htm

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