Remembering Don Dixon

Abstract

Purpose

The purpose of this paper is to present memories of Don Dixon in Australia and of his outstanding contribution.

Design/methodology/approach

The paper is based on recollections and personal diaries.

Findings

Don Dixon made a significant contribution to the development of marketing as social discipline in Australia and to the evolution of the concept of a marketing system.

Originality/value

The paper contributes to a reassessment of the role of Don Dixon as an outstanding scholar in the discipline of marketing.

Citation

Layton, R.A. (2011), "Remembering Don Dixon", Journal of Historical Research in Marketing, Vol. 3 No. 1, pp. 108-110. https://doi.org/10.1108/17557501111102454