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Lost and found: Stanley C. Hollander's (1956) History of Labels

Paula A. McLean (School of Business, Quinnipiac University, Hamden, Connecticut, USA)

Journal of Historical Research in Marketing

ISSN: 1755-750X

Article publication date: 20 March 2009




The purpose of this paper is to provide an historical review of Stanley C. Hollander's History of Labels.


Historical review essays summarize and evaluate older, historically significant books by situating them in historical perspective often using biographical details of the subject.


In History of Labels, Hollander shows us early in his career that he is a rigorous marketing historian, and a brilliant and entertaining writer. Anyone doing research in marketing history should include this book on their reading list.


In the context of this special issue celebrating Hollander's life and work, the subject of this review essay is one of his earliest historical works and has never been reviewed in this fashion.



McLean, P.A. (2009), "Lost and found: Stanley C. Hollander's (1956) History of Labels", Journal of Historical Research in Marketing, Vol. 1 No. 1, pp. 165-170.



Emerald Group Publishing Limited

Copyright © 2009, Emerald Group Publishing Limited

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