The purpose of this paper is to examine the history of the Conferences on Historical Analysis & Research in Marketing (CHARM) from their inception in 1983 through 2007 focusing on the influence of Stanley C. Hollander, who co‐founded the CHARM conference and whose drive and determination fueled its growth for the first 20 years.
This study uses traditional historical narrative based on personal interviews, archival research, and content analysis of CHARM Proceedings.
The history of CHARM is described and Hollander's role in developing the conference is highlighted.
There is no written history of CHARM. This story is a major part of Hollander's legacy.
Brian Jones, D.G., Shaw, E.H. and Goldring, D. (2009), "Stanley C. Hollander and the Conferences on Historical Analysis & Research in Marketing", Journal of Historical Research in Marketing, Vol. 1 No. 1, pp. 55-73. https://doi.org/10.1108/17557500910941565
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