Current models of Internet adoption at the marketing/entrepreneurship interface focus on the Entrepreneurial Small Firm (ESF) as the supplier in a supplier/buyer relationship. Analysis of a data set, which captured selected ESF Internet buying behaviours, offers insights from the buyer perspective. The authors present these findings and propose implications for the supplier/buyer relationship.
Patrick, M.L. and Miller, G.L. (2004), "Internet Adoption by Entrepreneurial Small Firms (ESF’s): Purchasing Versus Non‐Purchasing Behaviors", Journal of Research in Marketing and Entrepreneurship, Vol. 6 No. 1, pp. 33-43. https://doi.org/10.1108/14715200480001353
Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited