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Internet Adoption by Entrepreneurial Small Firms (ESF’s): Purchasing Versus Non‐Purchasing Behaviors

Michelle L. Patrick (West Chester University)
Gina L. Miller (Mercer University)

Journal of Research in Marketing and Entrepreneurship

ISSN: 1471-5201

Article publication date: 1 July 2004

Abstract

Current models of Internet adoption at the marketing/entrepreneurship interface focus on the Entrepreneurial Small Firm (ESF) as the supplier in a supplier/buyer relationship. Analysis of a data set, which captured selected ESF Internet buying behaviours, offers insights from the buyer perspective. The authors present these findings and propose implications for the supplier/buyer relationship.

Keywords

Citation

Patrick, M.L. and Miller, G.L. (2004), "Internet Adoption by Entrepreneurial Small Firms (ESF’s): Purchasing Versus Non‐Purchasing Behaviors", Journal of Research in Marketing and Entrepreneurship, Vol. 6 No. 1, pp. 33-43. https://doi.org/10.1108/14715200480001353

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited