Nordic Perspectives on Marketing and Research in the Marketing/Entrepreneurship Interface

Abstract

In this article the important contributions in marketing made by Nordic researchers and its applicability to studies of the marketing/entrepreneurship interface will be discussed. It is argued that much of the contemporary Nordic research in marketing, for example, networks, relationship marketing and recent phenomena such as strategic alliances and imaginary organisations, is important for the understanding of marketing behaviour in entrepreneurial.

Citation

Hultman, C.M. (1999), "Nordic Perspectives on Marketing and Research in the Marketing/Entrepreneurship Interface", Journal of Research in Marketing and Entrepreneurship, Vol. 1 No. 1, pp. 54-71. https://doi.org/10.1108/14715209980001556