Research into the Internationalisation Process: Advice to an Alien

Abstract

This paper reviews several facets of the state of play of current research into the internationalisation process. In particular, the author considers origin, geographical coverage, methodology and the theoretical impact of this research domain. The paper concludes by suggesting future directions for colleagues researching in this area and argues that interdisciplinary initiatives by colleagues are likely to be the most productive.

Citation

McAuley, A. (1999), "Research into the Internationalisation Process: Advice to an Alien", Journal of Research in Marketing and Entrepreneurship, Vol. 1 No. 1, pp. 11-17. https://doi.org/10.1108/14715209980001552