Table of contents
Communication managers as strategists? Can they make the grade?
Peggy Simcic BrønnWhen discussing the role of executives in public relations and their involvement in decision making, much research has focused on the dichotomous roles of technician and manager…
The dynamics of corporate identity: A review of a process model
T.C. Melewar, Adrian R. WooldridgeThis paper seeks to understand the founding of the five main constructs of corporate identity proposed by Schmidt. Wider literature review has revealed some elements that need…
Success in innovation implementation
J. David JohnsonIncreasingly, how well organisations innovate is becoming the single most important issue in determining their ultimate success. Referencing a variety of cases primarily drawn…
Early warning of organisational crises: A research project from the international air express industry
Goran MilenkovićInternational air express carriers, frequently referred to as international courier companies, operate integrated global networks consisting of aircraft, hubs, vehicles, data…
Message to desired action: A communication effectiveness model
David J. Therkelsen, Christina L. FiebichThis paper argues that communication is successful only if it overcomes each of six hurdles: reach, attention, understanding, belief, recall and action. The authors then map the…
Public relations is the navigator of the new media economy
Richard EdelmanThe media have changed forever. Potential audiences are now dispersed among a plethora of media, extremely segmented, and much harder to pin down for extended periods. Information…
ISSN:
1363-254XOnline date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Jesper Falkheimer