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Success in innovation implementation

J. David Johnson (College of Communication and Information Studies, 106 Grehan Building, University of Kentucky, Lexington, KY 40506‐0042, USA; tel: +1(859) 257‐7805; fax: +1(859) 323‐9879; e‐mail: jdj@pop.uky.edu)

Journal of Communication Management

ISSN: 1363-254X

Article publication date: 1 October 2001

4096

Abstract

Increasingly, how well organisations innovate is becoming the single most important issue in determining their ultimate success. Referencing a variety of cases primarily drawn from governmental organisations, this paper argues that the key to successful innovation implementation rests on the convergence of three different factors. First, an innovation must be properly framed in terms of stakeholders’ expectations. Secondly, a good internal innovation environment must be present. Finally, the pros of specific attributes of innovations must outweigh their cons. The Eight other conditions, in which one or more of these factors is not positive, result in differing degrees of success and failure, with different implications for organisational outcomes. These eight conditions, and their associated propositions, are discussed in terms of their heuristic value for bridging gaps in differing parties’ understanding of innovation processes and future directions for research, including the interaction of power and type of innovation.

Keywords

Citation

Johnson, J.D. (2001), "Success in innovation implementation", Journal of Communication Management, Vol. 5 No. 4, pp. 341-359. https://doi.org/10.1108/13632540110806875

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited

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