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The dynamics of corporate identity: A review of a process model

T.C. Melewar (Warwick Business School, University of Warwick, Coventry CV4 7AL, England; tel: +44 2476 528956; fax: +44 2476 524628; e‐mail:
Adrian R. Wooldridge (Business development and project manager of a Greek ship‐owning organisation)

Journal of Communication Management

ISSN: 1363-254X

Article publication date: 1 October 2001



This paper seeks to understand the founding of the five main constructs of corporate identity proposed by Schmidt. Wider literature review has revealed some elements that need further consideration regarding their inclusion in the corporate identity model. Subsequently, a model is proposed. The BP Amoco company is used as an illustrative case to illuminate the proposed model’s intended explanatory power and value.



Melewar, T.C. and Wooldridge, A.R. (2001), "The dynamics of corporate identity: A review of a process model", Journal of Communication Management, Vol. 5 No. 4, pp. 327-340.




Copyright © 2001, MCB UP Limited

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