This paper seeks to understand the founding of the five main constructs of corporate identity proposed by Schmidt. Wider literature review has revealed some elements that need further consideration regarding their inclusion in the corporate identity model. Subsequently, a model is proposed. The BP Amoco company is used as an illustrative case to illuminate the proposed model’s intended explanatory power and value.
Melewar, T.C. and Wooldridge, A.R. (2001), "The dynamics of corporate identity: A review of a process model", Journal of Communication Management, Vol. 5 No. 4, pp. 327-340. https://doi.org/10.1108/13632540110806866
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