Table of contents
Commentary: Gift Packaging in Duty‐free Markets – Environmentalism and Brand Equity
Vicky Louchran, Peter KangisAs the European Union issues Directives to standardize measures taken byindividual member states to reduce environmental waste in the process ofpackaging, examines the marketing…
The Exclusive Value Principle – A Concept for Marketing
John C. GrothCodifies a unique marketing and valuation principle: the exclusive valueprinciple (EVP). This principle relates value creation to “psychicspace”. Psychic needs can create enormous…
The Diffusion of an Innovation in Indonesia
Arjun ChaudhuriTraces the diffusion of palm oil by a joint venture company in Indonesiaduring the early 1980s. The diffusion framework provided by E.M. Rogersis examined in this context. The…
Managing Beauty – Products and People
Lynn Langmeyer, Matthew ShankUses a qualitative research method (depth interviews) to examine themultidimensionality of beauty and then uses a quantitative researchtechnique (factor analysis) to propose a…
Product Development with a New Technology: : Lessons from the America′s Cup
Lawrence C. RhyneThe 1992 America′s Cup featured 12 competitors from ten countriessailing high technology boats at an early stage of development. Thecontest provides a dynamic model of patterns of…
Advertising, Barriers to Entry and Competition Policy
Christopher Pass, Brian Sturgess, Nicholas WilsonThe controversy as to whether or not advertising impairs the efficientfunctioning of markets because it acts as a “barrier” to new firms wishingto enter a market has once again…
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou