Managing Beauty – Products and People

Abstract

Uses a qualitative research method (depth interviews) to examine the multidimensionality of beauty and then uses a quantitative research technique (factor analysis) to propose a scale to measure beauty. Based on the results from these procedures, concludes that beauty is certainly more than skin deep. Physical attractiveness may be the initial criterion on which people evaluate beauty but the evidence indicates that values, habits, personality, and behavior are the “soul″ of beauty – essential ingredients in the creation of a truly beautiful person.

Citation

Langmeyer, L. and Shank, M. (1994), "Managing Beauty – Products and People", Journal of Product & Brand Management, Vol. 3 No. 3, pp. 27-38. https://doi.org/10.1108/10610429410067414