The 1992 America′s Cup featured 12 competitors from ten countries sailing high technology boats at an early stage of development. The contest provides a dynamic model of patterns of international high technology competition. Utilizes the America′s Cup campaign as a case study to illustrate lessons for product design in early stages of technological development in international arenas.
Rhyne, L. (1994), "Product Development with a New Technology: : Lessons from the America′s Cup", Journal of Product & Brand Management, Vol. 3 No. 3, pp. 39-50. https://doi.org/10.1108/10610429410067423Download as .RIS
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