Managing Service Quality: An International Journal: Volume 24 Issue 6
Table of contents - Special Issue: The 2013 naples forum on service
The collective consumption network
Elina Närvänen, Evert Gummesson, Hannu KuuselaThe purpose of this paper is to introduce a network perspective to the study of collective consumption. The authors examine the characteristics of heterogeneous consumption…
The contribution of VSA and SDL perspectives to strategic thinking in emerging economies
Jaqueline Pels, Sergio Barile, Marialuisa Saviano, Francesco Polese, Luca CarrubboThe purpose of this paper is to reflect upon strategic marketing in emerging economies (EEs). It tries to answer the research question: what new business models are enabled by the…
Beyond virtuality: from engagement platforms to engagement ecosystems
Christoph F. Breidbach, Roderick Brodie, Linda HollebeekUnderstanding the role and implications of information and communication technology (ICT) in service is the key research priority for service science and the management of service…
Research traditions of innovation: Goods-dominant logic, the resource-based approach, and service-dominant logic
Cristina Mele, Maria Colurcio, Tiziana Russo-Spena– The purpose of this paper is to offer a fresh framing of innovation, as service innovation/value innovation.
Theory of value co-creation: a systematic literature review
Marco Galvagno, Daniele DalliThe purpose of this paper is to summarize and classify extant research and to better understand the past, present, and future state of the theory of value co-creation. Its main…