International Journal of Wine Marketing: Volume 8 Issue 1


Table of contents

New Directions for the Licensed Trade: A Structural Analysis

Clare Elwood Williams, Guy Lincoln

This paper evaluates the competitive environment of the licensed trade sector of the leisure industry. Porter's model for structural analysis is used to identify the competitive…

The Need for a New Breed of Licensed Retail Managers

Guy Lincoln, Alison Bradbury

Examines the changing employment needs in licensed retailing in particular the need for highly skilled management. The increasing sophistication of pub retailing is addressed…

The Role and History of the British Pub

Tim Knowles, Alison Dingle

This article presents a brief history on the role of the public house in society and its evolution through the years. The ‘traditional’ pub is discussed and questions are raised…


An Untapped Heritage Resource — the British Public House

Ghislaine Howe

A comprehensive development of the pub is provided highlighting its role in society. The environmental forces leading to the changes in pub visiting are presented. The pub as a…

Cross‐Border Shopping and the Price of a Pint of Beer: An Examination of the Case For and Against Cutting Duties on Beer

Kevin Nield

The case for cutting excise duty on the price of alcohol is presented as a way of reducing the amount of legal and illegal imports of alcohol products. Both sides, for and against…



Online date, start – end:

1989 – 2006

Copyright Holder:

Emerald Publishing Limited