The Need for a New Breed of Licensed Retail Managers

Abstract

Examines the changing employment needs in licensed retailing in particular the need for highly skilled management. The increasing sophistication of pub retailing is addressed along with the growth of the food provision in pubs. The paper identifies a skills gap in licensed retailing management and calls for increased opportunities for graduate trainees. The case of Bass taverns is discussed.

Citation

Lincoln, G. and Bradbury, A. (1996), "The Need for a New Breed of Licensed Retail Managers", International Journal of Wine Marketing, Vol. 8 No. 1, pp. 19-28. https://doi.org/10.1108/eb008650