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The Need for a New Breed of Licensed Retail Managers

Guy Lincoln (Leeds Metropolitan University)
Alison Bradbury (Bass Taverns)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 January 1996

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Abstract

Examines the changing employment needs in licensed retailing in particular the need for highly skilled management. The increasing sophistication of pub retailing is addressed along with the growth of the food provision in pubs. The paper identifies a skills gap in licensed retailing management and calls for increased opportunities for graduate trainees. The case of Bass taverns is discussed.

Keywords

Citation

Lincoln, G. and Bradbury, A. (1996), "The Need for a New Breed of Licensed Retail Managers", International Journal of Wine Marketing, Vol. 8 No. 1, pp. 19-28. https://doi.org/10.1108/eb008650

Publisher

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MCB UP Ltd

Copyright © 1996, MCB UP Limited