International Journal of Wine Marketing: Volume 17 Issue 3


Table of contents

Restaurateurs' Attitude Toward Local Wines and Its Influence on Local Wine Purchases

Mark M. Gultek, Tim H. Dodd, Raymond M. Guydosh

Restaurants represent a significant sales potential tor the wine industry and wineries attempt to develop this market in various ways. The two industries can effectively…

Consumer Complaints Against Alcohol Advertisements: An Evaluation

Rob van Zanten

This article investigates the complaints leveled at alcohol advertisements to determine the kinds of ads that attract complaints and to what extent Ready‐to‐Drink (RTD…


Competitive Analyses for Marketing Electronic Wine Tourism

Jamie Murphy, Pearlin Ho, Calvin Chan

Internet characteristics — enhanced distribution customer relationships and information access in an information intensive industry — fit the tourism industry. There is little…


Evaluation of the Quality of the Great Bordeaux Wines: Are There Significant Differences Between Critics?

Philippe Barbe, François Durrieu

As far as lasting of the great Bordeaux wines is concerned, each critic needs to identify his specificity if he is to maintain or increase market share. History shows, however…

Sensory, Snob, and Sex Appeals in Wine Advertising

Jordan L. Le Bel

This article presents and discusses the results of a study designed to test the effectiveness of three ad appeals in triggering hedonic and behavioural responses to novel and…



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1989 – 2006

Copyright Holder:

Emerald Publishing Limited