Evaluation of the Quality of the Great Bordeaux Wines: Are There Significant Differences Between Critics?
Abstract
As far as lasting of the great Bordeaux wines is concerned, each critic needs to identify his specificity if he is to maintain or increase market share. History shows, however, that each new critic has had to position himself in relation to the market leader, namely the American wine critic Robert Parker. The question of whether or not the differences in evaluation are real or simply part of the critics’ grading strategy can thus be raised. To illustrate this we shall examine the results of Dubourdieu and Parker's evaluation.
Keywords
Citation
Barbe, P. and Durrieu, F. (2005), "Evaluation of the Quality of the Great Bordeaux Wines: Are There Significant Differences Between Critics?", International Journal of Wine Marketing, Vol. 17 No. 3, pp. 55-66. https://doi.org/10.1108/eb008795
Publisher
:Emerald Group Publishing Limited
Copyright © 2005, Emerald Group Publishing Limited