International Journal of Wine Marketing: Volume 13 Issue 3


Table of contents


Long taken for granted in many wine regions of the world, wine tourism is now recognised as a significant component of the retail channels by which wineries get their product to…

Service Quality at the Cellar Door: A Comparison Between Regions

Stephen Charters, Martin O'Neill

The provision of service at the cellar door is now beginning to attract some attention, which is critical given that wine tourism is a very lucrative industry with the ability to…

Building Cellar Door Business through Accreditation — Victoria's Perspective

Leo K. Jago, Jean‐Pierre Issaverdis

Ensuring an excellent visitor experience and meeting customer expectations is a key goal for most tourism businesses and of primary concern to government industry organisations…

The Propensity of Wine Festivals to Encourage Subsequent Winery Visitation

Meg Houghton

For many wineries and wine regions the annual wine festival is a strategic tool for encouraging cellar door visitation. Wine festivals offer the opportunity to socialise, possibly…

Positioning Wine Tourism Destinations: An Image Analysis

Peter Williams

The ability of tourism regions to attract tourists depends to a great extent on the position of these destinations in the minds of key travel markets. The projection of an…


Cultural Wine Tourists: Product Development Considerations for British Columbia's Resident Wine Tourism Market

Peter W. Williams, Joseph Kelly

Emerging initiatives in British Columbia and elsewhere clearly suggest that by working with tourism stakeholders, the wine industry can not only contribute to the development of…


An Industry Stakeholder SWOT Analysis of Wine Tourism in the Okanagan Valley, British Columbia

Matthew Wilkins, C. Michael Hall

Until the last decade British Columbia was not well known as an area that produced premium wines. In 1994 Mission Hill Wineries, located in the heart of the Okanagan Valley, won…


Lifestyle Behaviours of New Zealand Winery Visitors: Wine Club Activities, Wine Cellars and Place of Purchase

Richard Mitchell, C. Michael Hall

Introduction Understanding the patterns of wine consumption plays a critical role in the wine marketing process and allows wineries and other wine business to effectively target…

What's on the Wine List? Wine Policies in the New Zealand Restaurant Industry

Egil Ørjan Thorsen, C. Michael Hail

Restaurants are an important outlet for wine sales and a means of raising customer awareness of wine. This research note reports on a study of restaurant policies and attitudes…



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1989 – 2006

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Emerald Publishing Limited