International Journal of Wine Marketing: Volume 12 Issue 3


Table of contents

External Search Effort for Wine

Isabella Chaney

Over the last two decades the United Kingdom has become a nation of wine‐drinkers. However, due to climatic conditions, very little is actually produced in the UK, Almost all the…

Crunch Time for Small Wineries Without Market Focus?

Michael Beverland

Many industry commentators in New Zealand are predicting a rationalisation in the industry. The New Zealand wine industry consists of 297 wineries, of which, 285 are competing for…

The Growth and Development of Branding within the British Pub Industry

David Gilbert, Victoria Stabb

This article discusses the important role that branding can play in the development of Service Industry marketing strategy. It outlines the evoloution of the traditional British…


Tanunda Winery

Gordon McDougall, Larry Lockshin

The Tanunda Winery is a made‐up company facing a series of real world wine marketing issues. It has been successful domestically, but has not really looked to the global…

Wine Tourism — A Thirst for Knowledge?

Steve Charters, Jane Ali‐Knight

Wine tourism is a growing segment of the tourism industry. Wine tourists are not a homogeneous group, but seek differing components of the overall wine tourism experience. This…


A Note on the Current State of the South African Wine Market

Peter Garrett

This article sets out the background to the market in the latter half of the year 2000.



Online date, start – end:

1989 – 2006

Copyright Holder:

Emerald Publishing Limited