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The Growth and Development of Branding within the British Pub Industry

David Gilbert (SeMS, University of Surrey)
Victoria Stabb (School of Management Studies for the Service Sector, University of Surrey, Guildford Surrey GU2 7XH)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 March 2000

Abstract

This article discusses the important role that branding can play in the development of Service Industry marketing strategy. It outlines the evoloution of the traditional British public house (pub), the implementation of branding on the pub leisure retail (PLR) industry and the effect it has had on smaller, traditional pub operations. It offers an insight into the leading pub leisure retail establishments and to the ways in which branding has been the key to their success.

Keywords

Citation

Gilbert, D. and Stabb, V. (2000), "The Growth and Development of Branding within the British Pub Industry", International Journal of Wine Marketing, Vol. 12 No. 3, pp. 31-47. https://doi.org/10.1108/eb008713

Publisher

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MCB UP Ltd

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