International Journal of Wine Marketing: Volume 11 Issue 3

Subject:

Table of contents

The Importance of Non‐Financial Performance Measures in Wine Business Strategy

Linda Nowak, Sherri Anderson

This article explores the importance, measurement and use of non‐financial performance measures in the wine industry. Results are compared to a similar study done on US…

Critical Success Factors for Wine Tourism

Donald Getz, Ross Dowling, Jack Carlsen, Donald Anderson

Generic factors influencing the development and marketing of wine tourism, both in destinations and at wineries, are examined. Results of surveys of wine and tourism…

Origin Information and Retail Sales of Wine

Dale F. Duhan, Pamela L. Kiecker, Charles S. Areni, Cari Guerrero

The purpose of this study is to investigate how origin information for wine products influences retail sales. The growing variety of products and the generally singular…

The History and Current Status of the Mexican Wine Industry

Ma. del Carmen Morfin

Mexico has a long history of wine production beginning with the Spanish nearly 500 years ago. The alcohol beverage industry in Mexico is still largely dominated by the…

Imported Wine Demand and Stock Market Returns

Robert Eyler, Eric N. Sims

How individuals respond to changes in their economic condition varies from country to country. This paper explores the linkage between stock markets and wine sales. In…

ISSN:

0954-7541

Online date, start – end:

1989 – 2006

Copyright Holder:

Emerald Publishing Limited