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The History and Current Status of the Mexican Wine Industry

Ma. del Carmen Morfin (Hotel and Restaurant Management Department, Universidad de las Americas‐Puebla, Mexico)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 March 1999

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Abstract

Mexico has a long history of wine production beginning with the Spanish nearly 500 years ago. The alcohol beverage industry in Mexico is still largely dominated by the production and consumption of brandy, rum and tequila. However, there has been some recent interest in wine production and several large wineries are now producing quality products. Consumer interest in purchasing wine is still relatively low however, although there is growing interest in table wine. Most of the imported wine is from Europe and South America and these producers dominate the market.

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Citation

del Carmen Morfin, M. (1999), "The History and Current Status of the Mexican Wine Industry", International Journal of Wine Marketing, Vol. 11 No. 3, pp. 58-63. https://doi.org/10.1108/eb008700

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MCB UP Ltd

Copyright © 1999, MCB UP Limited