Asia Pacific International Journal of Marketing: Volume 5 Issue 1

Subject:

Table of contents

The Export Behavior of Firms in Singapore: An Application of the Stage of Internationalization Model

A.N. Hakam, Geok Theng Lau, Shong Boon Kong

This is an attempt to apply the stages of internationalization model to investigate the export behavior of firms in Singapore. The study has identified existing exporters…

Foreign Vacation Selection Process in an Oriental Culture

Erdener Kaynak, Orsay Kucukemiroglu

The purpose of this empirical study is to find out the similarities and differences between first and multiple time Hong Kong holiday makers in their selection of foreign…

Gleaning Market Intelligence from the Sales Force

Andre Bonfrer, Don Peters, Peter Mazany

An exploratory study examines the relationships between particular managerial practices and qualities of soft intelligence information provided by the sales forces of…

An Empirical Test of the Generic Concept of Marketing: The Use of Marketing Positions in the Australian Public Sector

Peter Graham

The generic concept of marketing was first articulated some twenty years ago. It has since become the dominant paradigm in the marketing discipline. The concept has been…

Downloads
7733

ISSN:

0954-7517

Online date, start – end:

1989 – 1993

Copyright Holder:

Emerald Publishing Limited