To read the full version of this content please select one of the options below:

Foreign Vacation Selection Process in an Oriental Culture

Erdener Kaynak (Pennsylvania State University at Harrisburg)
Orsay Kucukemiroglu (Pennsylvania State University at York)

Asia Pacific International Journal of Marketing

ISSN: 0954-7517

Article publication date: 1 January 1993

352

Abstract

The purpose of this empirical study is to find out the similarities and differences between first and multiple time Hong Kong holiday makers in their selection of foreign holiday destinations and the type of activities they are engaged in while spending their vacations away from home. Study results indicate that there are demographic, socio‐economic and behavioral differences between first and multiple time Hong Kong overseas visitors. These pronounced differences between the two segments can be used in the development of appropriate marketing strategies to attract higher numbers of tourists to the same destination.

Citation

Kaynak, E. and Kucukemiroglu, O. (1993), "Foreign Vacation Selection Process in an Oriental Culture", Asia Pacific International Journal of Marketing, Vol. 5 No. 1, pp. 21-41. https://doi.org/10.1108/eb010245

Publisher

:

MCB UP Ltd

Copyright © 1993, MCB UP Limited

Related articles