Table of contents
Marketing and engineering revisited
Geoff LancasterA number of problems have been highlighted in relation to the rolesof marketing and engineering and reported in the Journal ofMarketing Management in 1993 (Vol. 9 No. 2, pp…
Target costing
Margaret L. Gagne, Richard DiscenzaFocusses on the use of target costing for new product development.This approach concentrates on determining costs for a product during theplanning and design stage. Also describes…
New product myopia
Jeffrey B. SchmidtExplores the importance of several regimes of new productdevelopment activities using multiple statistical techniques on twodifferent data sets collected in the USA and Canada…
A comparison of pharmaceutical promotional tactics between Hong Kong and China
Sandra S. LiuThe pharmaceutical industry applies the marketing dichotomy ofindustrial/consumer goods in formulating its marketing strategies. HongKong has both prescription and dispensing…
The domain of a Soviet‐type command network
T. Roger PyattThe shift in trading power which brings the economies of SoutheastAsia more in balance with the Atlantic Rim societies brings challengesto business and industrial marketers in the…
ISSN:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Dr. Wesley Johnston
- Dr Ivan Snehota