The domain of a Soviet‐type command network

Abstract

The shift in trading power which brings the economies of Southeast Asia more in balance with the Atlantic Rim societies brings challenges to business and industrial marketers in the region and elsewhere. Part of this includes the shift of the previous command economies into the world trading system: as exampled by Vietnam in a 1993 study. Because this has entailed a major policy shift from the command system network to the networks of the neo‐market, explains the concepts of industrial network research as a marketing tool. Presents the results of a multi‐unit embedded case study of the domain of eight Hanoi enterprises in production, service, and collaborative networks – in the state and private sectors. Reports on network time, mode of operation, products, clients and territory and describes the command network and the space of network relationships. This is part of a series of Southeast Asian Strategic Networks Studies.

Citation

Roger Pyatt, T. (1995), "The domain of a Soviet‐type command network", Journal of Business & Industrial Marketing, Vol. 10 No. 1, pp. 44-63. https://doi.org/10.1108/08858629510081586